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Suyama Noriyuki

    Department of Marketing　Associate Professor
    Course of Business Administration and Marketing　Associate Professor
Last Updated :2025/06/06

Researcher Information

Research funding number

  • 60781127

J-Global ID

Research Interests

  • マーケティング・サイエンス   リテール・マネジメント   消費者行動分析   

Research Areas

  • Humanities & social sciences / Commerce

Academic & Professional Experience

  • 2023/04 - Today  Toyo UniversityGraduate School,Department of Business Administration准教授
  • 2022/04 - Today  Toyo UniversityFaculty of Business Administration, Department of Marketing准教授
  • 2018/04 - Today  Graduate School of Senshu UniversityGraduate School,Department of Business Administration非常勤講師
  • 2018/04 - 2022/03  文化学園大学兼大学院服装学部服装社会学科兼生活環境学研究科教授
  • 2018/04 - 2021/03  Tokyo Seitoku University経営学部非常勤講師
  • 2018/04 - 2020/03  Tama UniversitySchool of Management & Information Sciences非常勤講師
  • 2018/04 - 2020/03  Graduate School of Sophia UniversityGraduate School of Global Studies非常勤講師
  • 2011/04 - 2020/03  首都大学東京システムデザイン学部非常勤講師
  • 2016/04 - 2018/03  文化学園大学兼大学院服装学部服装社会学科兼生活環境学研究科准教授
  • 2011/11 - 2016/03  株式会社ゼンショーホールディングスゼンショー・シンガポール，ゼンショー・マレーシア社長
  • 2008/02 - 2011/03  株式会社パルコパルコシンガポール部長
  • 2007/06 - 2008/01  株式会社ホプラン日本支店日本代表
  • 2006/07 - 2007/05  Rakuten Institute of Technology Rakuten, Inc.クライアント・マーケティング部部長
  • 1984/04 - 2006/06  株式会社大丸神戸店，シンガポール大丸，東京店副部長

Education

  • 2007/04 - 2010/03  Graduate School of Senshu University  Graduate School of Commerce
  • 2005/04 - 2006/03  Graduate School of Senshu University  Graduate School of Economics
  • 1998/09 - 2000/06  William E. Simon Grsaduate School of Business Administration  Master of Business Administration
  • 1980/04 - 1984/03  Sophia University  Faculty of Economics  Department of Economics

Association Memberships

  • 気象ビジネス推進コンソーシアム   International Conference on Business and Information Management （ICBIM)   The Society for Fashion Business   Japan Marketing Academy   The Japan Society of Marketing and Distribution   

Published Papers

  • Basic Data Analysis Procedure with a Case Study on the Relationship between Weather and Fashion Business in Japan
    須山憲之
    2023/08 [Invited]
  • Evaluating the Satisfaction of Chinese Consumers toward Influencers at TikTok
    Noriyuki Suyama
    Proceedings of The 25th APIEMS Conference of 2022 2022/11 [Refereed]
  • Effects of COVID-19 Pandemic on Japanese People’s Lifestyles
    Noriyuki Suyama
    2022/08 [Invited]
  • Challenges for Expatriates in Japan to Live as Consumers
    須山憲之
    Proceedings of ACM International Conference Proceeding Series 2021/08 [Refereed][Invited]
  • Survival Plan for Japanese Ladies Fashion in Aging Society of Japan
    須山憲之
    Proceedings of The 3rd JBFEM Symposium 2020 2020/02 [Refereed]
  • Research for Consumer Buying Behavior of Travelers from Overseas Countries in Japan
    須山憲之
    Proceedings of The 20th APIEMS Conference of 2019 2019/12 [Refereed]
  • A Study of Fashion Business in Japan - Case Study: Buying Behavior of Senior Citizens
    須山憲之
    Bunka Gakuen University, "53rd Abstracts of the System of the Faculty of Clothing." 2019/09
  • Exploring Business Opportunities of Expatriates in Japan
    須山憲之
    Proceedings of The SIBR 2019 Conference on Interdisciplin-ary Business and Economics Research 2019/09 [Refereed]
  • Forecasting Customer Purchase with Maximization of Prediction Probability
    須山憲之
    Proceedings of ACM International Conference Proceeding Series 2019/09 [Refereed][Invited]
  • Yasutaka Kainuma; Noriyuki Suyama; Tetsuma Furuhata; Yacob Khojasteh
    Proceedings of 25th International Conference on Production Research Manufacturing Innovation: Cyber Physical Manufacturing Elsevier BV 39 1552 - 1558 2351-9789 2019/08 [Refereed]
  • Research for Japanese Fashion Business from Viewpoints of Expatriate Consumers with Multivariable Analysis
    須山憲之
    Proceedings of The 2nd JBFEM Symposium 2019 2019/07 [Refereed]
  • Insight into Hyperaging Society in Japan for Retail Marketing
    須山憲之
    Proceedings of The SIBR 2019 Conference on Interdisciplinary Business and Economics Research 2019/01 [Refereed]
  • Optimal Manufacturing Allocation in a Global Supply Chain
    上田隼大; 須山憲之; 降籏徹馬; コジャステ・ヤコブ; 開沼泰隆
    Proceedings of The 19th APIEMS Conference of 2018 2018/12 [Refereed]
  • Consumer Behavior of Foreign Residents in Japan for Service Industry
    汪臻; 須山憲之
    Proceedings PartⅠof Social Computing and Social Media: User Experience and Behavior 2018/07 [Refereed]
  • A Method to Determine Manufacturing Allocation in a Global Supply Chain
    上田隼大; 須山憲之; 降籏徹馬; コジャステ・ヤコブ; 開沼泰隆
    2017年第18回APIEMSコンファレンス講演論文集 2017/12 [Refereed]
  • Competitive Advantages of Hair Salon in Japan for Foreign Residents
    須山憲之; 生田目崇
    Proceedings of The 18th APIEMS Conference of 2017 2017/02 [Refereed]
  • Exploring Business Opportunities in Singapore for Food Business
    須山憲之
    Proceedings of Journal of Economics, Business and Management 2017/01 [Refereed]
  • Competitive Advantages of Hair Salon Business Influencing on Consumer Behavior
    生田目崇; 須山憲之
    Proceedings of The 17th APIEMS Conference of 2016 2016/12 [Refereed]
  • Exploring Business Opportunities in Singapore for Japanese Apparel Companies
    Noriyuki Suyama
    Proceedings of Journal of Economics, Business and Management 2016/10
  • Competitive Advantage in the Hair Salon Industry Influencing Consumer Behavior
    須山憲之
    Bunka Gakuen University, "The 50th Abstracts of the System of the Faculty of Clothing." 2016/09
  • A Study of Japanese Department Stores' Expansion into Asia
    生田目崇; 須山憲之
    Abstracts of the 2011 Spring National Research and Presentation Conference of the Japan Society for Management Information Sciences 2011/05
  • The Influence of Weather on Retail Purchasing Behavior: An Analysis Using Supermarket POS Data
    生田目崇; 須山憲之
    The Institute of Commerce, Senshu University Institute of Commerce~ 2010/02
  • Consumer Behavior Research for CRM in Retail Industry: Multidimensional Analysis of Consumer Behavior Using POS Data with ID
    須山憲之
    博士（商学）学位請求論文，専修大学大学院商学研究科 2010/01
  • Weather Marketing: A Case Study of Consumer Behavior and Sales Analysis
    生田目崇; 須山憲之; 田畑智章
    Institute for Operations Research and the Management Sciences, Annual Meeting 2009 2009/11
  • Fundamental Factors for Brand
    Noriyuki Suyama
    Proceedings of The 9th APIEMS Conference of 2008 2008/12 [Refereed]
  • Discussion of Brand Switching and Brand Loyalty
    生田目崇; 須山憲之
    2008年秋季全国研究発表大会アブストラクト集，経営情報学会 2008/08
  • Predicting Customer Purchase Persistence Rates Using CRM Data - Validating Existing Models and Creating New Models
    Noriyuki Suyama
    Senshu University Graduate School of Economics Research Papers 2006/01

Books etc

Conference Activities & Talks

  • Basic Data Analysis Procedures Using a Case Study of the Relationship between Weather and Fashion Business in Japan - Part2 -  [Invited]
    Noriyuki Suyama
    The 8th International Conference on Business and Information Management (ICBIM 2024)  2024/08
  • Basic Data Analysis Procedure with a Case Study on the Relationship between Weather and Fashion Business in Japan  [Invited]
    須山憲之
    The 7th International Conference on Business and Information Management (ICBIM 2023)  2023/08  Invited oral presentation
  • Evaluating the Satisfaction of Chinese Consumers toward Influencers at TikTok  [Not invited]
    Noriyuki Suyama
    Proceedings of The 25th APIEMS Conference of 2022  2022/10  Oral presentation
  • Effects of COVID-19 Pandemic in Japan on Consumers’ Lifestyles  [Invited]
    須山憲之
    The 6th International Conference on Business and Information Management (ICBIM 2022)  2022/08  Invited oral presentation
  • Challenges for Expatriates in Japan to Live as Consumers  [Invited]
    Noriyuki Suyama
    The 5th International Conference on Business and Information Management (ICBIM 2021)  2021/08  Invited oral presentation
  • Consumer behavior analysis on fashion  [Invited]
    Noriyuki Suyama
    Tochigi Industrial Technology Center Textile Technology Support Center Meeting  2020/10  Invited oral presentation
  • Survival Plan for Japanese Ladies Fashion in Aging Society of Japan
    須山憲之
    Proceedings of The 3rd JBFEM Symposium 2020  2020/02
  • Research for Consumer Buying Behavior of Travelers from Overseas Countries in Japan
    須山憲之
    Proceedings of The 20th APIEMS Conference of 2019  2019/12
  • Forecasting Customer Purchase with Maximization of Prediction Probability  [Invited]
    須山憲之
    Proceedings of ACM International Conference Proceeding Series  2019/09
  • Exploring Business Opportunities of Expatriates in Japan
    須山憲之
    Proceedings of The SIBR 2019 Conference on Interdisciplin-ary Business and Economics Research  2019/09
  • Research for Japanese Fashion Business from Viewpoints of Expatriate Consumers with Multivariable Analysis
    須山憲之
    Proceedings of The 2nd JBFEM Symposium 2019  2019/07
  • Business Models and ICT for Fashion Retailing  [Invited]
    Noriyuki Suyama
    Hong Kong Design Institute  2019/06  Invited oral presentation
  • Insight into Hyperaging Society in Japan for Retail Marketing
    須山憲之
    Proceedings of The SIBR 2019 Conference on Interdisciplinary Business and Economics Research  2019/01
  • Seven Key Factors Influencing on Fashion Business Competition  [Invited]
    Noriyuki Suyama
    Hong Kong Design Institute  2018/09  Invited oral presentation
  • Consumer Behavior of Foreign Residents in Japan for Service Industry
    汪臻; 須山憲之
    Proceedings PartⅠof Social Computing and Social Media: User Experience and Behavior  2018/07
  • Global Fashion Business and Food – Case Study of Japan –  [Invited]
    Noriyuki Suyama
    University of Reutlingen, Germany  2017/05  Invited oral presentation
  • Competitive Advantages of Hair Salon in Japan for Foreign Residents
    須山憲之; 生田目崇
    Proceedings of The 18th APIEMS Conference of 2017  2017/02
  • Exploring Business Opportunities in Singapore for Food Business
    須山憲之
    Proceedings of Journal of Economics, Business and Management  2017/01
  • Current Situation and Challenges of Hair Salon Use by Foreign Residents in Japan: Basic Research on Service Functions for a Gubal Nation  [Not invited]
    須山憲之
    日本商業学会第6回全国研究報告会  2016/12  Oral presentation
  • Competitive Advantages of Hair Salon Business Influencing on Consumer Behavior
    生田目崇; 須山憲之
    Proceedings of The 17th APIEMS Conference of 2016  2016/12
  • Exploring Business Opportunities in Singapore for Japanese Apparel Companies
    Noriyuki Suyama
    Proceedings of Journal of Economics, Business and Management  2016/10
  • Asia and Singapore and Japanese Distributors  [Invited]
    Noriyuki Suyama
    Nagasaki Federation of Societies of Commerce and Industry Symposium  2010/12  Invited oral presentation
  • Eating Habits in Singapore and the Japanese Food Situation  [Invited]
    Noriyuki Suyama
    Gurunavi Overseas Training  2010/12  Invited oral presentation
  • Fundamental Factors for Brand
    Noriyuki Suyama
    Proceedings of The 9th APIEMS Conference of 2008  2008/12
  • Changes in Japanese Sei-katsu-sha and Department Store MD/Store Strategies  [Invited]
    Noriyuki Suyama
    Japan Department Stores Association Symposium  2006/02  Invited oral presentation

MISC

  • ファッションに関する消費者行動分析
    須山憲之,栃木県産業技術センター繊維技術支援センター  2020/01
  • 需要予測の精度向上による食品ロス削減及び省エネ物流プロジェクト報告書
    経済産業省, 日本気象協会(共同研究)  2016/03
  • シンガポールのファッションビジネスに関する考察（シンガポール日本商工会議所）
    須山憲之  月報  2011/03
  • 知識小売業への変革に向けて（ナレッジマネジメント研究会報告書）
    日本小売業協会(共同研究)  2006/03

Research Grants & Projects

  • An Empirical Study on the Influence of Weather Conditions on Consumer Purchasing Behavior for Clothing
    令和５(2023)年度科学研究費助成事業 基盤研究（C）
    Date (from‐to) : 2023/04 -2025/03 
    Author : NIORIYUKI SUYAMA
  • グローバル・サプライ・チェーン・ネットワークの設計/再設計に関する研究
    野村マネジメント・スクール：学術研究支援
    Date (from‐to) : 2017/04 -2020/03 
    Author : 開沼泰隆; 須山憲之; 降籏徹馬; Khojasteh, Y

Teaching Experience

  • Research Guidance for Master's Thesis in Marketing Science A・B
    Toyo University
  • Seminar on Marketing Science A・B
    Toyo University
  • Marketing Science A・B
    Toyo University
  • Marketing Science Advanced Research Ⅰ・Ⅱ
    Toyo University
  • Advanced Marketing Science Ⅰ・Ⅱ
    Toyo University
  • SeminarⅠ・Ⅱ
    Toyo University
  • Basic SeminarⅠ・Ⅱ
    Toyo University
  • Selected Topics of Marketing
    Toyo University
  • Introduction to Marketing Data Analysis
    Toyo University
  • Marketing Data Analysis
    Toyo University
  • Marketing Science
    Toyo University
  • Contemporary Marketing Science
    Toyo University
  • Advanced MarketingⅠ・ Ⅱ
    Senshu University
  • Basic SeminarⅠ・Ⅱ
    Bunka Gakuen University
  • Case Study Exercises
    Bunka Gakuen University
  • Digital Marketing
    Tokyo Seitoku University
  • Advanced Fashion BusinessⅠ・Ⅱ
    Bunka Gakuen University
  • Fashion Business ManagementⅠ・Ⅱ
    Bunka Gakuen University
  • SeminarⅠ・Ⅱ
    Bunka Gakuen University
  • Global Business Environment
    Bunka Gakuen University
  • Global Fashion Management Practicum (Corporate Training)
    Bunka Gakuen University
  • Global Fashion Management
    Bunka Gakuen University
  • Theory of Consumer Behavior
    Bunka Gakuen University
  • Global Marketing
    Tama University
  • Marketing Research
    Tokyo Metropolitan University
  • International Marketing
    Sophia University

Committee Membership

  • 2019/09 - Today   International Conference on Business and Information Management   Technical Program Chair
  • 2016/04 -2022/03   Acceleration Program for University Education Rebuilding

Social Contribution

  • 上野・御徒町地区における地域活性化策
    Date (from-to) : 2019/05/18-2019/05/19
    Role : Organizing member
    Category : Festival
    Sponser, Organizer, Publisher  : 株式会社大丸松坂屋
    Event, Program, Title : シタマチ・マルシェ

Media Coverage

  • Sukiya's Beef Bowl Aims to Penetrate the Halal Market - Interview with Japanese Companies Entering the Service-Related Market (5)
    Date : 2014/08
    Publisher, broadcasting station: JETRO Business News
    Program, newspaper magazine: Malaysian Trade Press
    Pr
  • Parco Singapore's Fashion in Singapore - Creating a mechanism to incubate local fashion -
    Date : 2011/03
    Publisher, broadcasting station: Hello Singapore
    Program, newspaper magazine: MediaCorp
    Media report

Academic Contribution

  • The 6th International Conference on Business and Information Management 26-28, August, 2022
    Date (from-to) :2022/08/26-2022/08/28
    Role: Panel chair etc
    Type: Academic society etc
    Organizer, responsible person: International Conference on Business and Information Management (ICBIM)
  • 産学連携によるSDGs
    Date (from-to) :2021/10/01-2022/08/24
    Role: Planning etc
    Organizer, responsible person: 株式会社大丸松坂屋
  • Research and analysis on the SDGs
    Date (from-to) :2022/06/01-2022/06/07
    Role: Academic research planning
    Type: Academic research
    Organizer, responsible person: 株式会社大丸松坂屋
  • The 5th International Conference on Business and Information Management
    Date (from-to) :2021/08/26-2021/08/28
    Role: Panel chair etc
    Type: Competition etc
    Organizer, responsible person: International Conference on Business and Information Management (ICBIM)
  • 産学連携によるSDGs
    Date (from-to) :2020/09/01-2021/08/18
    Role: Planning etc
    Type: Academic research
    Organizer, responsible person: 株式会社大丸松坂屋
  • Research and analysis on the SDGs
    Date (from-to) :2021/06/01-2021/06/15
    Role: Academic research planning
    Type: Academic research
    Organizer, responsible person: 株式会社大丸松坂屋
  • The 4th International Conference on Business and Information Management (ICBIM 2020)
    Date (from-to) :2020/08/03-2020/08/05
    Role: Panel chair etc
    Type: Competition etc
    Organizer, responsible person: 4th International Conference on Business and Information Management (ICBIM 2020)
  • インバウンド戦略の再構築
    Date (from-to) :2019/05/01-2019/10/31
    Role: Academic research planning
    Type: Academic research
    Organizer, responsible person: 株式会社大丸松坂屋
  • 百貨店経営の活性化
    Date (from-to) :2018/04/01-2018/10/31
    Role: Academic research planning
    Type: Academic research
    Organizer, responsible person: 株式会社大丸松坂屋

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