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Ohhori Kotaro

    Department of Business Administration　Professor
    Course of Business Administration and Marketing　Professor
Last Updated :2025/05/24

Researcher Information

Degree

  • Doctor of Engineering（Waseda University）

J-Global ID

Research Interests

  • Systems Science   Management Information   Artificial Intelligence   Social Simulation   Organizational Learning   Game Theory   Marketing Science   Consumer Behavior   Social Mathematics   

Research Areas

  • Humanities & social sciences / Business administration
  • Social infrastructure (civil Engineering, architecture, disaster prevention) / Safety engineering
  • Social infrastructure (civil Engineering, architecture, disaster prevention) / Social systems engineering

Academic & Professional Experience

  • 2022/09 - Today  Toyo UniversityFaculty of Business Administration
  • 2021/04 - 2022/08  Fujitsu LimitedFujitsu Research
  • 2011/04 - 2021/03  Fujitsu Laboratories Ltd.
  • 2008/04 - 2011/03  Waseda UniversityFaculty of Science and Engineering

Association Memberships

  • PAAA   経営情報学会   The Society of Instrument and Control Engineers   Japan Industrial Management Association   The Japanese Society for Artificial Intelligence   

Published Papers

Books etc

MISC

Awards & Honors

  • 2021/06 人工知能学会 2020年度研究会優秀賞
     AIによる国・地域特性を考慮したCOVID-19感染拡大抑制施策の効果分析 
    受賞者: 野呂智哉;加藤孝史;福田茂紀;浅井達哉;岩下洋哲;藤重雄大;福田貴三郎;大堀耕太郎
  • 2020/11 計測自動制御学会 システム・情報部門 SSI Excellent Paper Award
     Pedestrian Simulation using Micro Dynamics Analysis based on Real Data 
    受賞者: 高橋 空悟;山根 昇平;山田 広明;大堀 耕太郎;高橋 真吾
  • 2020/04 Young Scientist's Prize for the Commendation of Science and Technology by the Minister of Education, Culture, Sports, Science and Technology,
     "Social Systems Design Through Integration of Mathematical Sciences and Social Sciences" 
    受賞者: 大堀耕太郎
  • 2019/06 The Japanese Society for Artificial Intelligence, Field Innovation Award Gold Prize,
     "AI Ideally Matches Children to Daycare Centers" 
    受賞者: Fujitsu Social Mathematics Joint Research Team;Kotaro Ohori;Hiroaki Iwashita;Hiroaki Yoshida;Hirokazu Anai;Akifumi Kira;Naoyuki Kamiyama;Yasuhide Fukumoto
  • 2019/06 The Japanese Society for Artificial Intelligence, JSAI Incentive Award,
     "Optimum pedestrian flow control using congestion forecasting satisfying user equilibrium" 
    受賞者: Hiroaki Yamada;Naoyuki Kamiyama;Hiroaki Iwashita;Takuya Ohwa;Kotaro Ohori
  • 2018/10 Mobile Communication Fund, Docomo Mobile Science Award in Social Science,
     "Social System Design by Combination of Social and Mathematical Sciences" 
    受賞者: Kotaro Ohori;Hidenao Iwane;Shohei Yamane;Hiroaki Yamada;Yuri Nakao
  • 2018/06 The Japanese Society for Artificial Intelligence, JSAI Incentive Award,
     "Evaluation of Signage Systems Considering Pedestrian Agents' View in Large-Scale Facilities such as Airport Passenger Terminals" 
    受賞者: Eriko Shimada;Shohei Yamane;Kotaro Ohori;Hiroaki Yamada;Shingo Takahashi
  • 2017/03 The Operations Research Society of Japan Practice Award
     
    受賞者: Fujitsu Social Mathematics;Institute of Mathematics for Industry

Research Grants & Projects

  • 日本学術振興会：科学研究費助成事業
    Date (from‐to) : 2025/04 -2029/03 
    Author : 大堀 耕太郎; 高橋 真吾; 後藤 裕介
  • 科学技術振興機構：未来社会創造事業（本格研究）
    Date (from‐to) : 2024/04 -2028/03 
    社会・都市課題に対する政策の効果を事前に評価するため、政府や自治体では社会実験を実施している。しかし、政策評価の精度が低く、また評価も短期的な視点にとどまる。さらに、多様な当事者を関与させる技術が不十分であり、納得感のある政策立案も困難だった。そこで本研究では、可視化に基づき、都市・社会政策立案に自分ごととして関われるようなデジタル社会実験を可能とすることで、関係者全員が納得・満足するような実効性のある政策の低コスト・短期間での実施を支援する。POCとして、全国119の市町村の首長が参加するSWC首長研究会(SWC:Smart Wellness City、健幸都市)と連携し、健幸な都市政策や街づくりの政策立案を目標に、SPD基盤技術の有効性検証を行う。
  • Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research
    Date (from‐to) : 2023/04 -2027/03 
    Author : 高橋 真吾; 大堀 耕太郎; 田原 敬一郎
  • Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research
    Date (from‐to) : 2013/04 -2017/03 
    Author : TAKAHASHI SHINGO; OHORI kotaro
     
    It is generally understood that manufacturers should exploit the innovation generated by users (UI: user innovation) to develop new products. UI has been observed in real world markets and the typical features of innovating users have been identified. The roles of the various communities in consumer product markets are explored as an important factor in UI.While communities foster the generation of UI and assist the diffusion of UI to the markets, it is still unclear what kind of communities managers in manufacturing firms should approach to obtain information for UI exploitation. In addition, the mechanism of UI in terms of community is also still unclear. This research focuses on the mechanism of UI generation and diffusion in communities by applying agent-based simulation. Based on the simulation results, we are able to recommend to managers the most appropriate communities for UI exploitation.
  • Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research
    Date (from‐to) : 2009 -2011 
    Author : TAKAHASHI Singo; OOHORI Kohtaro
     
    Based on mainly questionnaire survey of mountain climbing product market and mountain bike product market, general characteristic of innovating users are explored. Using the survey results, coevolutionary Agent-based Model for Consumers and Technologies are developed, by which consumer behavior in user innovation or diffusion of user innovation between users can be observed. To support firm's UI exploitation strategy, two product-developing-strategy scenarios are examined.

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