Ministry of Education, Culture, Sports, Science and Technology:Grants-in-Aid for Scientific Research(若手研究(B))
Date (from‐to) : 2009 -2012
Author : Yuka OZAKI
The purpose of the studies were to investigate under which conditions positive/negative self-perceptions impose promoting effects on goal-pursuit. Seven studies were conducted to test the following predictions; under promotion-focus, positive self-perception would foster gain-approaching tendencies, while under prevention-focus, negative self-perception would foster loss-avoiding tendencies. Full support for these predictions was obtained in Studies 1-3 in which data from previous surveys were re-analyzed, and pencil-and-paper experiments in Studies 4 & 5 produced partial supports, although none of the predictions was supported in experimental settings(Studies 6 & 7). Further investigations will be necessary to test the validity of thesepredictions.