Japan Society for the Promotion of Science:Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Date (from‐to) : 2016/04 -2020/03
Author : IMAI Shigeo
Customers in the bridal market are diversifying. On the other hand, new service management and development are required. Recently in Japan, new bridal businesses such as "resort weddings" and "travel marriages" have started to appear, accompanied by "trips for fun."
In this study, we defined weddings at resorts and tourist spots and the accompanying travels as "bridal tourism", and considered the possibility of commercialization. As a result, the definition of bridal tourism was established and some conclusions were obtained, but it was not possible to propose it to industry. We would like to continue research and realize the proposal.