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Yasushi Sonobe

Faculty
Department of Media and Communications
Course of Sociology
PositionProfessor
Mail
HomepageURL
Birthday
Last Updated :2020/06/01

Researcher Profile and Settings

Education

  •   2003 04  - 2007 03 , Hitotsubashi University
  •   2001 04  - 2003 03 , Hitotsubashi University, Graduate School of Commerce and Management
  •   1995 04  - 1999 03 , Waseda University, Faculty of Commerce

Association Memberships

  • THE JAPAN SOCIETY FOR STUDIES IN JOURNALISM AND MASS COMMUNICATION
  • Japan Marketing Academy
  • Japan Association for Consumer Studies (JACS)
  • Japan Fofum of Buniness and Society(JFBS)
  • THE JAPAN INSTITUTE OF MARKETING SCIENCE
  • Japan Society of Marketing and Distribution (JSMD)
  • Japan Society for Corporate Communication Studies
  • Japan Academy of Advertising

Academic & Professional Experience

  •   2019 04  - 現在, Toyo University
  •   2019 04  - 現在, Toyo University, Faculty of Sociology, Department of Media and Communication
  •   2013 06  - 現在, Japan Productivity Center
  •   2016 04  - 2019 03 , Toyo University
  •   2015 04  - 2019 03 , Toyo University, Faculty of Sociology, Department of Media and Communication
  •   2015 04  - 2017 03 , Takachiho University, Faculty of Commerce
  •   2014 04  - 2015 03 , Toyo University, Faculty of Sociology, Department of Media and Communication
  •   2012 04  - 2015 03 , Takachiho University, Faculty of Commerce, Associate Professor
  •   2012 04  - 2013 03 , Meiji University, School of Business Administration, Department of Public Management
  •   2008 04  - 2012 03 , Takachiho University, Faculty of Commerce, Assistant Professor
  •   2007 04  - 2008 03 , Hitotsubashi University, Graduate School of Commerce and Management, Junior Fellow

Research Activities

Research Interests

    advertising, public relations, Corporate Philanthropy, Corporate Social Responsibility(CSR), Marketing communication, Marketing

Published Papers

  • Humor and memorable experience in video sharing websites effect on attitude toward video and intention: Quantitative analyses using sightseeing PR video, (23) 93 - 105, 08 , Refereed
  • Quantitive analysis of communicators' news gathering behavior, KAWAKITA Makiko, SONOBE Yasushi, (20) 4 - 20, 03 , Refereed
  • Study of Social Consumers in Japan: Clarification of Decision-Making Processes of CRM Products, Ohira, Shuji, Yasushi Sonoe, Sumire Stanislawski, Journal of Marketing & Destribution, Journal of Marketing & Destribution, 17, (4) 61 - 89, 05 , Refereed
  • Green Consumption and the Theory of Planned Behavior in the Context of Post-Megaquake Behaviors in Japan, 41, 321 - 325, 12 , Refereed

Misc

  • Marketing Indices for Corporate Philanthropy, SONOBE Yasushi, (56-1) 69 - 81,   2018 12

Conference Activities & Talks

  • The Effects of Prestige in Sponsorship on Attitude toward Corporate Brand and Art, Sonobe, Yasushi, Makiko Kawakita, International Public Relations Research Conference (IPRRC, Downtown Orlando, FL, USA),   2020 03 05
  • The Edutainment Platforms for Children, Parents and Company: Brand Strategy of KidZania in Japan, SONOBE Yasushi, SY006588,   2017 04 28
  • Ouen Consumption: Deciding to Support Reconstruction in Japan through Cousumption, Stanislawski, Sumire, Shuji Ohira, Yasushi Sonobe, International Conference of Asian Marketing Associations (ICAMA),   2016 10 21
  • Consuming to Help: Post-Disaster Consumption in Japan, Stanislawski, Sumire, Shuji Ohira, Yasushi Sonobe, Association for Consumer Research Asia-Pacific 2015 Conference (The Chinese University of Hong Kong),   2015 06 20
  • Japanese Consumers’ Responses to CSR Messages on Product Packaging, Sumire Stanislawski, Yasushi Sonobe, Shuji Ohira, JFBS 3rd Annual Conference International CSR Conference,   2013 09 19
  • Green Consumption and the Theory of Planned Behavior in the Context of Post-Megaquake Behaviors in Japan, Stanislawski, Sumire, Yasushi Sonobe, Shuji Ohira, The Study Group of East Asia Marketing Strategy in Japan Institute of Marketing Science,   2013 08 05

Research Grants & Projects

  • The communication effects of the corporate philanthropy