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Naoki Nagashima

Faculty
Department of Marketing
Course of Business Administration and Marketing
PositionAssociate Professor
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Birthday
Last Updated :2019/05/16

Researcher Profile and Settings

Education

  •   2008 04  - 2011 10 , Tsukuba University, Business Science Department
  •   1994 08  - 1996 05 , Duke University, Graduate School
  •   1980 04  - 1984 03 , University of Tokyo, Department of Economics

Degree

  • Ph.D., Tsukuba University
  • M.A., Guke University

Research Activities

Research Areas

  • Management, Commerce, Service Marketing

Research Interests

    Service Marketing, Consumer Behavior, India, Service Evaluation, Social Media

Published Papers

  • ”A Thought on Foreign Market Entry Processes: From the Cases of Japan’s Service Businesses”, Naoki Nagashima, Yoshie Nagashima, American Journal of Management, 18, (4) , 01 , Refereed
  • “New Market Entry to India and Vietnam: Decision-Making by Japanese Service Businesses”, Nagashima Naoki & Nagashima Yoshie, Journal of Advancements in Applied Business Research, 6, (3) 5 - 16, 07 , Refereed
  • “Understanding Consumers’ Satisfaction and Loyalty: A Comparative Study of Services in India and Japan”, Nagashima Yoshie & Nagashima Naoki, Advances in Economics and Business, 5, (5) 246 - 255, 04 , Refereed
  • “Traits of Urban Middle Class Consumers in India - Satisfaction and Loyalty Observed from Eat-out Experiences”, Nagashima Naoki & Nagashima Yoshie, Journal of Business and Economics, 7, (8) 1246 - 1259, 02 , Refereed
  • “Satisfaction and Loyalty of India’s Middle Class Consumers: A Comparative Study of Café Chains in India and Japan,” Journal of Strategic and International Studies, Vol. 11, No.4, pp.17-29., Nagashima Naoki & Nagashima Yoshie, 11, (4) 17 - 29, 07 , Refereed
  • “How Are Shopping Experience Evaluated?: A Methodological Proposal to Understand Consumers as Shoppers”, Nagashima Naoki, Nag Biswajit, & Nagashima Yoshie, Journal of Marketing Development and Competitiveness, 9, (1) 115 - 128, 04 , Refereed
  • Service Evaluation and Process, Naoki Nagashima, Chizuru Nishio, Journal of marketing & distribution, 16, (1) 35 - 59, 11 , Refereed
  • Deviations in Projects: Cases of Business Consulting Projects, Naoki Nagashima, Seiji Shindo, Japanese Journal of Administrative Science, 26, (2) 97 - 113, 08 , Refereed
  • Comparative Study of Japanese and Korean Firms in the Indian Market, Naoki Nagashima, Yshie Nagashima, Journal of International Business, 5, (1) 17 - 36, 04 , Refereed
  • Structure of Service Evaluation, Naoki Nagashima, Tsukuba University, 1 - 167, 10 , Refereed
  • Transitory Nature of Evaluation Focus during Service Processes, Naoki Nagashima, Japan Journal of Consumer Behavior, 16, (1) 37 - 58, 10 , Refereed
  • Expectation and Consumption, Naoki Nagashima, Fujitsu Research Institute, Economic Review, 7, (1) 56 - 75, 01
  • Information Search and Consumer Behavior: How Do Consumers Utilize Information on the Internet?, Naoki Nagashima, Seiji Shindo, Journal of the Japan Society for Management Information, 11, (3) 17 - 36, 12 , Refereed
  • Information Search and Consumer Behavior : How Do Consumers Utilize Information on the Internet?, NAGASHIMA Naoki, SHINDO Seiji, Journal of the Japan Society for Management Information, Journal of the Japan Society for Management Information, 11, (3) 17 - 36, 09
  • Oversea Offering of Business Information : in Case of Nihon Keizai Shimbun (International Distribution of Japanese Information.), NAGASHIMA Naoki, The journal of Information Science and Technology Association, The journal of Information Science and Technology Association, 40, (12) 826 - 831, 12 01

Books etc

  • Finding Latent Needs and its Application to Product Development
    Naoki Nagashima
    Joint WorkUsing Voices Expressed in Social Media  2013 09
  • Business Psychology Vol.3 Psychology of Marketing
    Naoki Nagashima
    Joint WorkChapter 9Chuo-Keizai  2013 08

Awards & Honors

  •   2003 01 , Network for Policy Analysis, Award for Excellent Paper, Expectation and Consumption