Kota Nagashima

Researcher Profile and Settings

Education

•  - 1989 , Waseda University, Graduate School, Division of Commerce
•  - 1982 , Waseda University, Faculty of Commerce

Degree

• (BLANK)

Association Memberships

• The Japan Academic society of Direct Marketing
• JAPAN SOCIETY OF MARKETING & DISTRIBUTION

Research Activities

Research Areas

• Business administration, Commerce

Published Papers

• A Letter to the Editor of Newspaper as Word of Mouth: A Case Study on a Letter to the Editor of Newspapers concerning Direct Marketing, NAGASHIMA Kota, (93) , 03
• A Study on the History of Direct Marketing in Japan -From the View Point of Act on Specified Commercial Transactions-, NAGASHIMA Kota, (91) 61 - 73, 03
• An Empirical research on Internet Mall Loyalty. -Quality and Loyalty of Internet Mall and Shop -, NAGASHIMA Kota, Direct Marketing Review, (14) 60 - 84, 03 , Refereed

Misc

• Changes and Undercurrent of Direct Marketing, NAGASHIMA Kota, Direct Marketing Review, 17, 招待有り
• Decision-by-Customer Marketing -Marketing in the 21st Century-, The Journal of Tokyo International University, (54) 55 - 68,   1996
• Development and Challenges of Return Policy in Direct Marketing, Direct Marketing Review, (2) 13 - 22,   1996
• The Image of Direct Marketing in Japan & It's Strategic Insight 口頭発表, Direct Markting Educational Foundation Eighth Annual Educators' Conference,   1996
• Direct Marketing from the vierpoint of Consumer.,   1996
• Privacy of Direct Marketing in Japan, Direct Marketing Educational Foundation 9th Annual Educaturs' Conference での口頭発表,   1997
• Changing of Oistrbution Structure waing Pelimunary roport of Cenuse of Commesce, Distribution Policy, (49) 41 - 49,   1992
• Marketing of Direct Marketing Certerpries and in probler., Tri View, 11, (6) 23 - 29,   1997

Books etc

• Development of Distribution
    1997
  URL

Conference Activities & Talks

• Changing of Payment and Consumer Behavior, NAGASHIMA Kota,   2018 11 05
• An Empirical research on the Structure of Internet Mall Loyalty, Kota NAGASHIMA, The Japan Academic Society of Direct Marketing,   2014 05 17
• The Structural Approach of Internet Shopping Mall Loyalty, NAGASHIMA Kota, Marketing research summit 2013,   2013 10 13 , Marketing EDGE

Awards & Honors

•   2015 07 , The Japan Academic Society of Direct Marketing, Encouragement Prize of The Japan Academic Society of Direct Marketing, An Empirical research on Internet Mall Loyalty - Quality and Loyalty of internet mall and shop-

Research Grants & Projects

• Empirical Study on the Structure of Internet Mall Loyalty., The Japan Academic Society of Direct Marketing, Research Project, NAGASHIMA Kota
• A Study on Customer Satisfaction Guaranteed
• Direct Marketing
• Marketing in the 21st Century