Researchers Database

Susan Fiona

    Department of Global Innovation Studies Professor
    Course of Global Innovation Studies Professor
    Center for Global Innovation Studies Researcher
Last Updated :2025/06/06

Researcher Information

Degree

  • Doctor of Philosophy(2005/10 City University of New York)
  • Master of Business Administration MBA(2004 Baruch College, City University of New York)
  • Master of Philosophy, M Phil(2004 City University of New York)
  • Bachelor of Arts(1983/06 International Christian University)

Research funding number

  • 60844446

J-Global ID

Research Interests

  • Entrepreneurship   Branding   Tourism   Marketing   

Research Areas

  • Humanities & social sciences / Business administration

Education

  • 2001/09 - 2005/07  Baruch college, City University of New York  Business  Marketing

Published Papers

  • Did the stocks of Pfizer and Moderna show abnormal returns different from zero on approval of COVID 19 vaccines by FDA
    Nandy Subas; Sussan Fiona; Sultonov mirzosaid
    Review of integrative business and economics research 14 (1) 325 - 337 2025/01 [Refereed]
  • The effectiveness of cause related marketing and CSR activities in consumers attitude and purchase intention
    Hina Kuroda, Hideyuki Nakagawa, Fiona Sussan
    Los Angeles Annual Business Research Conference 2024/01 [Refereed]
  • Power Distance, Cultural Difference, and Brand Personality in Self- vs. Others-Gifting
    Fiona Sussan
    Los Angeles Annual Business Research Conference 2024/01 [Refereed]
  • Fiona Sussan; Hideyuki Nakagawa
    European Scientific Journal 19 (28) 27 - 47 2023/10 [Refereed]
  • Motivation to Collect Art Toy among Chinese Consumers
    Xinyue Liang; Fiona Sussan
    International Conference on Business Marketing Strategies Social Science and Management Research 2023/10 [Refereed]
  • Does Online Dark Behavior in Brand Community Impact the Brand?
    Solana Jacob Buhay; Fiona Sussan
    International Conference on Business Marketing Strategies Social Science and Management Research 2023/10 [Refereed]
  • Perceived Brand Personality Difference in Self- vs. Others-Gifting
    Fiona Sussan
    7th International Conference on Applied Research in Management, Business and Economics 2023/09 [Refereed]
  • Souvenirs and their Brand Personalities: An Analysis of Three Regions in Japan
    Fiona Sussan
    International Journal of Creative Research and Studies 7 (8) 2023/08 [Refereed]
  • Did the Market Indices of G7 Countries Recover Evenly from the Start of COVID-19 (January 2020) Through December 2021?
    Nandy, S; Sussan, F
    Review of Integrative Business and Economics Research 11 (4) 39 - 49 2022/08 [Refereed]
  • Brand Personality: The Alignment of Destination and Local Souvenirs
    Sussan, F; Nakagawa, H; Nandy, S; Nugraha, A
    Journal of Development Studies, Toyo University Kokusai Gakubu 25 141 - 164 2022/03
  • After Taking the Con out of Econometrics, Supplementing or Replacing p Values for Better Econometrics.
    Brian Sloboda; Fiona Sussan
    Allied Social Science Associations Conferece 2022/01 [Refereed]
  • COVID Emergency Declaration and Fintech Digital Payment Companies’ Performance
    Nandy, S; Sussan, F
    Review of Integrative Business and Economics Research 11 (1) 51 - 62 2022/01 [Refereed]
  • R&D Intensity and Export: The Case of Indian Pharmaceutical Industry.
    Nandy, S; Sussan, F
    Review of Integrative Business and Economics Research 10 (s3) 1 - 16 2021/07 [Refereed]
  • Did American Depository Receipts from Britain Show Aggregate Abnormal Return Different from Zero on the Brexit Referendum Announcement Day and Referendum Day?
    Nandy, S; Sussan, F
    Review of Integrative Business and Economics Research 9 (4) 114 - 122 2020/08 [Refereed]
  • Nandy, S; Sussan, F; Nakagawa, H
    Review of Integrative Business and Economics Research 9 (1) 51 - 62 2414-6722 2020/01 [Refereed]
  • What price beauty! Tourists willingness to pay for cherry blossom preservation.
    Sussan, F. And Nakagawa, H
    Arts and the Market 9 (1) 95 - 110 2019/07 [Refereed]
  • Did the US Presidential Election in 2016 Have a Short-Term Effect on the Financial Returns of American Depository Receipts from Russia?
    Nandy, S; Sussan, F
    Review of Integrative Business and Economics Research 8 (3) 78 - 86 2019/06 [Refereed]
  • Is the Grass Greener on the Other Side? A Comparison of Compounded Year-to-Year Long-term Performance of American Depository Receipts (ADRs) and U.S. Pharmaceuticals. 8(2), 14-26.
    Nandy,S; Sussan, F
    Review of Integrative Business and Economics Research 8 (2) 14 - 26 2019/05 [Refereed]
  • Four-layered Assurance Case Description Method Using D-Case., 10(1), 87-93.
    Kobayashi, N, Nakamoto, A, Kawase, M, Sussan, F, Ioki, M. Shirasaka, S
    International Journal of the Japan Association for Management Systems 10 (1) 87 - 93 2019/04 [Refereed]
  • “Entrepreneurial Ecosystems: The Foundations of Place-based Renewal” In: O'Connor A., Stam E., Sussan F., Audretsch D. (eds) Entrepreneurial Ecosystems.
    O’Connor, A; Stam, E; Sussan, F; Audrestsch, D
    International Studies in Entrepreneurship 38 1 - 22 2018/11 [Invited]
  • Brand personality of Hokkaido Souvenir Products: the cases of Shiroi-koibito and Jaga-pokkuru.
    Hori, A.; Nakagawa, H.; Sussan,F.
    Hokkaido chiiki kanko gakkaishi 5 (2) 1 - 8 2018/10 [Refereed]
  • Integrating Affect, Cognition, and Culture in Hispanic Financial Decision Making
    Weisfeld-Spolter, S; Sussan, F; Rippe, C; Gould, S
    Journal of International Bank Marketing. 36 (4) 726 - 743 2018/07
  • Digital entrepreneurial ecosystem
    Sussan, F.; Acs, Z.
    Small Business Economics 49 (1) 55 - 73 2017/11 [Refereed]
  • Tradeoff between Creativity and Productivity in Technology-based SMEs Performance: Policy Implications in South Korea.22(3),510-524.
    Sussan, F; Kim, K; Chinta, R; J. Enquirez
    Journal of the Asian Pacific Economy 22 (3) 510 - 524 2017/07 [Refereed]
  • Digital Privacy: A Conceptual Framework for Business
    Rice, J; Sussan, F
    Journal of Payments Strategy & Systems 10 (3) 260 - 266 2016/09 [Refereed][Invited]
  • Converging and diverging forces on customer satisfaction: Comparative empirical analysis Hollywy movies in the US and China
    Sussan, F.; Chinta, R.
    SAM Advanced Management Journal 82 (2) 31 - 44 2016/06 [Refereed]

Conference Activities & Talks

  • Leveraging AI for management decision making: a survey of current state of knowledge  [Invited]
    Sussan fiona
    8th international conference on applied research in management, business and economics  2024/06
  • Academic collaboration  [Invited]
    Sussan Fiona
    Australia Academy Business Research Los Angeles  2024/01

Awards & Honors

  • 2022/01 Review of Integrative Business and Economics Research Best Paper
     Did the Market Indices of G7 Countries Recover Evenly from the Start of COVID-19 (January 2020) Through December 2021?
  • 2019/05 Emerald Best Paper
     Integrating affect, cognition, and culture in Hispanic Financial Decision Making. international_academic_award

Teaching Experience

  • International Business
    Toyo University
  • Statistics
    Toyo University
  • Marketing foundation
    Toyo University

Academic Contribution

  • Associate editor
    Date (from-to) :2024/03-Today
    Role: Supervision
    Type: Review
    Organizer, responsible person: Journal Asia Business Management