Researchers Database
Zhang TingtingDepartment of Marketing Lecturer |  | ||
Last Updated :2025/09/13
Researcher Information
Degree
Research funding number
- 80975201
J-Global ID
Research Interests
Research Areas
Academic & Professional Experience
- 2024/04 - Today Toyo UniversityFaculty of Business Administration Department of Marketing講師
- 2022/09 - 2024/03 Toyo UniversityFaculty of Business Administration Department of Marketing助教
- 2022/04 - 2023/03 Kobe University経営学研究科研究員
Education
- 2019/04 - 2022/03 Kobe University Graduate School of Business Administration 博士課程後期課程
- 2017/04 - 2019/03 Kobe University Graduate School of Business Administration 博士課程前期課程
Association Memberships
Published Papers
- ネットショップにおける暗示的動きを表す静止画が消費者行動に与える影響経営論集 101 51 - 63 2023/11 [Refereed]
- Impact of Dynamic Formats in Visual and Verbal Messages on Consumer Purchase IntentionZhang Tingting経営論集 (100) 229 - 242 2023/03 [Refereed]
- 文字メッセージにおけるビビッド提示形式が消費者 判断に及ぼす影響張 婷婷六甲台論集 68 (1-2) 1 - 15 2021/09
- Tingting ZhangJapan Marketing Journal Japan Marketing Academy 41 (1) 90 - 97 0389-7265 2021/06 [Refereed][Invited]
Conference Activities & Talks
- Beyond the Still Image: Exploring the Efficacy of Implied Motion in In-feed Native Advertising [Not invited]Asia-Pacific Marketing Academy Annual Conference 2024/05 Oral presentation
- オンライン店舗における暗示的動きのある静止画が 消費者行動に与える影響日本消費者行動研究学会 第66回消費 者行動研究コンファレンス 2023/05
- メッセージのヴィヴィッド提示形式が消費者選好に与える影響日本商業学会第71回全国研究大会(online) 2021/05
- Do Not Move Before My Eyes! The Impacts of Vivid Presentation FormatsMemoir of Research and Presentation Hyogo International House 2021/03
- Do Not Move Before My Eyes! The Impacts of Vivid Presentations on Consumers' JudgmentsChina Marketing International Conference at online conference 2020/06
- 私の目の前で動かないで！メッセージのヴィヴィッド提示形式が消費者選好に与える影響：購買関与が及ぼす調整効果の解明第59回消費者行動研究コンファレンス 2019/10
- Do Not Move Before My Eyes! The Impacts of Vivid Presentations on Consumers' JudgmentsChina Marketing International Conference 2019 2019/09