MF Researcher Database

Researchers Database

Advance

Youichi Satou

    Department of Accounting and Finance　Professor
Last Updated :2025/06/06

Researcher Information

Research funding number

  • 20802002

J-Global ID

Research Interests

  • Digital Communication in Business   business communication   Global Human Resources development   Using English as lingua franca in NNS-NNS interaction   

Research Areas

  • Humanities & social sciences / Business administration / Digital Communication in Business
  • Humanities & social sciences / Cultural anthropology and folklore / Ethnography of Communication
  • Humanities & social sciences / Foreign language education / English Education

Academic & Professional Experience

  • 2024/07 - Today  Shizuoka Institute of Science and Technology非常勤講師
  • 2023/04 - Today  Faculty of Business Administration, Toyo UniversityDepartment of Accounting and FinanceProfessor
  • 2017/10 - Today  The University of TokyoCollege of Arts and Sciences非常勤講師
  • 2025/04 - 2026/03  Cardiff UniversitySchool of English, Communication and PhilosophyVisiting Scholar
  • 2017/04 - 2023/03  Toyo UniversityDepartment of Accounting and Finance, Faculty of Business AdministrationAssociate Professor

Education

  • 2011/04 - 2015/03  The University of Tokyo, Graduate School  Graduate School of Arts and Sciences  The Department of Language and Information Sciences

Association Memberships

  • Japan Society of English for Research   NPO THE JAPAN ASSOCIATION FOR LANGUAGE TEACHING   JAPAN BUSINESS COMMUNICAITON ASSOCIATION   Linguistic Politeness Research Group   

Published Papers

Books etc

  • 佐藤, 洋一; 山本, 良; Smoley, Steven Willian (Joint work)コスモピア 2023/02 9784864541886 179p
  • 『Socialization in Business English』
    Yoichi Sato; Jason Hiram McEvoy (Joint work)Harima Publishing 2022/04
  • Reading English for Business Communication
    Yoichi Sato; Steven William Smoley (Joint work)CosmoPier 2021/12
  • The Day You Do Business in English
    Yoichi Sato; Steven William Smoley (Joint work)Harima Publishing 2021/04
  • Social Metamorphosis in the Context of Globalisation in Japan: Language, Discourse, Communication and Education
    Yoichi Sato; Maiko Nakatake; Joy Taniguchi; Yukinobu Satake (Joint editorDisagreement as Negotiated Pragmatics for Japanese English Speakers: Interactional Analysis on its Exhibition and Reception (pp. 72-86))Harima Publishing 2020/09
  • Exploring Globalization from the Perspective of Comparative Cultural Studies
    SATO Yoichi (Joint workRevisiting and Recenceptualising the Notion of Strategic Competence: In the Context of Globalization in Japan and Beyond)Eiko-sha 2019/09 125
  • Strategic Management in Business English
    SATO Yoichi; SMOLEY W. Steven; ANO Seisho (Joint work)Harimashoin 2019/04
  • 『The Startup Reader』
    Christopher Weaver; Allyson MacKenzie; Yoichi Sato; Nobu Goto (Joint work)播磨書院 2018/09
  • 『「おとなの英語」言い方のコツ』
    佐藤 洋一 (Single work)かんき出版 2018/06
  • 『仕事で使える英文法』
    佐藤 洋一; スティーブン・スモーリー (Joint work)コスモピア 2018/05
  • 『40代からの「英語」の学び方』
    TH (OthersPP. 72-79)PHPビジネス新書 2017/05
  • The 20 Verbs to Speak English More Effectively
    SATO Yoichi (Single work)Kanki Publishing 2016/07
  • 『英会話瞬即応答トレーニング・オフィス会話編』
    佐藤 洋一 (Single work)コスモピア 2016/01
  • 『第二言語習得論に基づく、もっとも効率的な英語学習法』
    佐藤 洋一 (Single work)Discover 21 2015/12
  • 『リアルな現場でそのまま使える失礼にならない「ビジネス英語」言い換え辞典』
    佐藤 洋一 (Single work)日本実業出版社 2015/11
  • Changing Roles of Foreign Language Teaching/Learning in the Context of Globalization in Japan
    Tom Gally; Yoichi Sato; Maiko Nakatake; Yukinobu Satake; AMy Mills (Joint editorProposing a new concept of a corporate training program for L2 English use: A case study of a role-play activity for raising self-awareness)MAYA consortium 2014/05
  • Global Business English Basic
    Hiromasa Tanaka; Yoichi Sato (Joint work)Alc 2011/10

Conference Activities & Talks

  • Investigating the quality of business English email written by a generative AI  [Not invited]
    Yoichi Sato
    The 83rd National Convention of Japan Business Communication Association  2023/10  Oral presentation
  • The Development of Generative AI and Academic English Research in the Future  [Not invited]
    柳瀬陽介; 都大学国際高等教育院; Allyson MacKenzie; 加藤穣; 滋賀医; 佐藤洋一
    The 9th Annual Conference of J-SER  2023/09  Nominated symposium
  • Investigating the necessary hardware for academic presentation in English  [Not invited]
    佐藤洋一
    The 9th Annual Conference of J-SER  2023/09  Oral presentation
  • 効果的なハイブリッド会議に必要なハードウェアの検討：デジタル・ビジネスコミュニケーションの知見から  [Not invited]
    佐藤洋一
    JBCA 2023年第1回関西支部会オンライン開  2023/01  Oral presentation
  • Digital Communication Tips #1: How to make a video presentation  [Not invited]
    Yoichi Sato
    JBCA第 115 回関東支部会  2022/04  Oral presentation
  • The reconstruction of BELF-user identity through an industry-academia collaboration project: An initial case study/  [Not invited]
    Yoichi Sato
    2022年度第1回JBCA（国際ビジネスコミュニケーション学会）九州・山口支部研究会  2022/03  Oral presentation
  • 『 本物の｢英語学習｣を知る!! 』  [Invited]
    佐藤 洋一
    マーキュリーアカデミー第54回講義  2019/05  Public discourse
  • Training a newly employed corporate English trainer: An auto-ethnographic case study  [Not invited]
    SATO Yoichi; ANO Seisho
    Korean Association for Business Communication Conference 2019 (Business Communication & Value Creation Practice)  2019/03  Oral presentation
  • おとなの英語・言い方のコツ  [Invited]
    佐藤 洋一
    朝日カルチャーセンター  2018/10  Public discourse
  • Investigating the trajectory in BELF user identity and leadership through project-based learning: A case study of Japanese university students  [Not invited]
    SATO Yoichi
    The 78th National Convention of Japan Business Communication Association  2018/10  Oral presentation
  • 和食ビジネスと英語コミュニケーションに関する一考察：外国人利用客の声  [Not invited]
    佐藤 洋一
    国際ビジネスコミュニケーション学会第77回全国大会  2017/10  Oral presentation
  • How Japanese exhibit disagreement in English-speaking business: With a focus on pragmatic negotiation  [Not invited]
    SATO Yoichi
    The 15th Asia-Pacific Conference of the Association for Business Communication  2017/06  Oral presentation
  • On Foreign-based OJT  [Not invited]
    SATO Yoichi; ANO Seisho
    Colloquium: English Education in the Context of Globalization in Japan (Kiichi Sugawara, Misa Fujio, Robert Walker & Yoichi Sato)  2016/11  Nominated symposium
  • ある日本の電機メーカーにおける社内英語公用語化政策の取り組み： 話し手と聞き手の役割から考える不同意のpragmatics  [Invited]
    佐藤 洋一
    国際ビジネスコミュニケーション学会・関西支部  2016/09  Oral presentation
  • Harmonious disagreement by Japanese speakers of English: An ethnographic case study  [Not invited]
    SATO Yoichi
    Japan Business Communication Association, Kanto-Chapter  2016/01  Oral presentation
  • “I agree with you mostly, but…”：Consensus and disagreement by Japanese within English-speaking workplace discourse  [Not invited]
    SATO Yoichi
    TALK/KLA 2014 Joint Workshop  2015/01  Oral presentation
  • Who is a Good Language Learner in Business: Bridging between school and corporate discourses  [Invited]
    SATO Yoichi
    Education Renaissance Forum  2014/10  Nominated symposium
  • Discourse analysis of how Japanese businesspeople use English in a business meeting context  [Not invited]
    SATO Yoichi
    The 74th National Convention of Japan Business Communication Association  2014/10  Oral presentation
  • Leadership & confidence: Getting out of your "comfort zone"  [Invited]
    SATO Yoichi
    Be Your Dream Project  2014/08  Public discourse
  • WA in Japanese Global Business Discourse: An Organizational Ethnography  [Not invited]
    SATO Yoichi
    the 19th Conference of Pan-Pacific Association of Applied Linguistics  2014/08  Oral presentation
  • 日本人ビジネスパーソンの英語使用に関するディスコース分析  [Not invited]
    佐藤 洋一
    外国語教育質的研究会  2014/06  Oral presentation
  • BELF in the context of globalization in Japan: A challenge from expanding circle  [Not invited]
    SATO Yoichi
    Changing roles of foreign language teaching/learning in the context of globalization in Japan--An international student colloquium--  2013/11  Nominated symposium
  • English education in Japanese companies: Comparing three Japanese global companies.  [Not invited]
    SATO Yoichi
    Japan Business Communication Association  2013/10  Oral presentation
  • “In my opinion!”: A case study on Japanese-Chinese English-speaking business communication  [Not invited]
    SATO Yoichi
    Japan Business Communication Association (Kanto Chapter  2013/04  Oral presentation
  • How to develop intercultural competence for successful global business  [Invited]
    SATO Yoichi
    IBEX network seminar  2012/10  Public discourse
  • Good language learners revisited  [Not invited]
    SATO Yoichi
    JALT2012  2012/10  Oral presentation
  • Thinking about Asian Business English  [Invited]
    SATO Yoichi
    IBEX network Seminar  2012/06  Public discourse  横浜
  • When public education meets educational business: A voice of an ALT.  [Not invited]
    SATO Yoichi
    37th JALT annual international conference  2011/11  Oral presentation
  • Analyzing the function of Japanese as Lingua Franca in Japanese-Chinese intercultural business discourse  [Not invited]
    SATO Yoichi
    The Japam Business Communication Association 71st National Convention  2011/10  Oral presentation
  • Is Chinese a villain in global business?: Challenging authority, or saving face?  [Not invited]
    SATO Yoichi
    Komaba Language Association  2011/10  Oral presentation
  • Language management as Rapport Management: Reassessment of the function of code-switching and silence in Japanese-Chinese intercultural communication  [Not invited]
    SATO Yoichi
    Second International Language Management Symposium  2011/10  Oral presentation
  • 日本人大学生英語学習者の束縛表現に関するエラー分析―ミニマリスト・プログラムからの一考察  [Not invited]
    佐藤 洋一
    外国語教育学会(JAFLE)第14回大会（於 東京外国語大学）  2010  Oral presentation
  • 留学支援プログラムの充実化に向けての一考察ー明星大学での実践例  [Not invited]
    佐藤 洋一
    中国語教育学会第８回全国大会（於 桜美林大学）  2010  Oral presentation
  • Developing content-based Chinese teaching material (Zhang & Sato)  [Not invited]
    35th Annual JALT International Conferencce on Language Teaching and Learning  2009
  • Coauthoring project between teachers and students (Forum Presentation: Tanaka, Zhang, Kawamata, Sato, & Sugiyama)  [Not invited]
    35th Annual JALT International Conferencce on Language Teaching and Learning  2009
  • 明星サマースクールにおける中国語教育の実践例：コミュニカティブアプローチから見えてくるもの  [Not invited]
    佐藤 洋一
    日中対照言語学会（於 東洋大学）  2009  Oral presentation
  • "空気が読めない"：場面のリテラシーと(im)politeness  [Not invited]
    佐藤 洋一
    待遇コミュニケーション学会（於 早稲田大学）  2009  Oral presentation
  • An ethnography of Asian intercultural communication: Analyzing politeness strategies and facework within code-switching and silence  [Not invited]
    Yoichi Sato
    TUJ Applied Linguistics Colloquium 2009 (at Temple University Japan, Tokyo, Japan)  2009  Oral presentation
  • 日中異文化コミュニケーションのエスノグラフィー：解釈的質的研究アプローチ  [Not invited]
    佐藤 洋一
    外国語教育学会(JAFLE) 第12回大会（於 東京学芸大学）  2008  Oral presentation
  • An ethnography of multilingual situations: Analyzing politeness in code-switching  [Not invited]
    Yoichi Sato
    4th International Symposium on Politeness (at Budapest, Hungary)  2008  Oral presentation

MISC

  • Yoichi Sato  LINK@TOYO  2022/06
  • A native speaker wouldn't say such a thing: Some strange facts about school English in Japan
    Yoichi Sato  President  2022/04
  • Business English and the Theory of Second Language Acquisition
    Yoichi Sato  Harima Channel  2020/12
  • Corporate in-house English training in Japan
    Yoichi Sato  Harima Channel  2020/08
  • 佐藤洋一  播磨書院・特集記事  2020/01  [Invited]
  • 中学英語で表現力を極める
    佐藤 洋一  『多聴多読マガジン』[12月号]  9  -32  2019/11  [Refereed][Invited]
  • Training a newly employed corporate English trainer: An auto-ethnographic case study
    SATO Yoichi  Korean Association for Business Communication Conference 2019 (Business Communication & Value Creation Practice, conference proceedings)  102  -114  2019/03
  • すごい短期スクール
    佐藤 洋一  『PRESIDENT』  55-  (2)  66  -69  2017/05
  • これさえあればほぼ通じる！「20の基本動詞」とは？
    佐藤 洋一  『THE 21』  34-  (2)  30  -31  2017/02
  • ある新任の外国語指導助手(ALT)のライフ・ヒストリー： 多文化共生のための外国語教育事情を考える
    佐藤 洋一  『黎明』教育復興フォーラム研究年報  (1)  9  -16  2015/06  [Refereed]
  • 「社内英語公用語化」への取り組みとその問題点
    佐藤 洋一  『多読多調マガジン4月号別冊：英語スピーキングに強くなる』  48  -50  2015/03  [Refereed][Invited]
  • Sato Yoichi  Otsuma journal of social information studies  23-  39  -52  2014
  • 日本のグローバルビジネス・ディスコースにおけるELF使用の現状と課題に関する一考察
    佐藤 洋一  明星国際コミュニケーション研究  (6)  59  -74  2014  [Refereed]
  • “In my opinion!”: A case study on Japanese-Chinese English-speaking business communication
    SATO Yoichi  JBCA KANTO CHAPTER BULLETIN  93-  2013/08
  • Sato Yoichi  Otsuma journal of social information studies  21-  43  -59  2012
  • Global business (19 chapters)
    SATO Yoichi  JRS  2012  [Refereed][Invited]
  • 明星サマースクールにおける中国語教育の実践例：コミュニカティブ・アプローチから見えてくるもの
    佐藤洋一; 佐藤仁  明星大学研究紀要―人文学部―第46号  197  -211  2010  [Refereed]

Awards & Honors

  • 2023/10 Japan Business Communication Association Young Scholar Award
     Reassessing Clarification Request Strategies within English-Speaking Japanese Business Discourse: Clarification of Message Delivery and Pragmatic Ambiguity 
    受賞者: Yoichi Sato
  • 2021/03 University of Tokyo Online Teaching Good Practice
     English Intermediate 
    受賞者: Yoichi Sato
  • 2008/07 Linguistic Politeness Research Group Young Scholar Award
     An ethnography of Asian multilingual situations: Analyzing rapport management within code-switching 
    受賞者: Yoichi Sato

Research Grants & Projects

Committee Membership

  • 2021/07 - Today   J-SER   Director
  • 2021/10 -2025/10   Japan Business Communication AssociationB   Board member

Others

  • 2013/11 -2013/11 "Changing roles of foreign language teaching/leraning in the context of globalization in Japan--An international student colloquium--" Chief-Organizer
  • 2011 -2011 Komaba Langauge Association (Organizing Committee)
  • 2009/10 -2009/10 イギリスロマン派学会（運営補佐）
  • 2008/10 -2008/10 Working for the Society of Multiculturalism as an assistant

Other link

researchmap