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Kumagai　Ken

    Department of Marketing　Professor
    Course of Business Administration and Marketing　Professor
Last Updated :2025/05/21

Researcher Information

Degree

  • Ph.D. in Commerce（Waseda University）
  • MBA（Waseda University）

J-Global ID

Profile

  • Ken Kumagai is Chair Professor of Dept. of Marketing at Toyo University. Concurrently, he is Professor at Graduate School of Business Administration at Toyo University and Visiting Professor at Mie University. He is also Guest Researcher at Institute for Business & Finance at Waseda University, Editorial Advisory Board Member of Asia Pacific Journal of Marketing and Logistics (Emerald), and Editorial Review Board Member of Journal of Global Scholars of Marketing Science (Routledge). He is Executive Director of Society of Product Development and Management and Director of Japan Society of Marketing and Distribution. Previously, he served as Project Manager of Global Brand Development at Mitsubishi Corporation, Director of Thom Browne Inc., Managing Director of Stripe Int'l Inc., and Professor of Marketing at Mie University.

Research Interests

  • Marketing   流通   Strategic Management   Brand Strategy   Product Development   Consumer Behavior   Sustainability   Well-being   

Research Areas

  • Humanities & social sciences / Commerce

Academic & Professional Experience

  • 2024/04 - Today  Toyo UniversityFaculty of Business Administration, Department of MarketingChair Person, Professor
  • 2024/04 - Today  Mie UniversityGraduate School of MedicineVisiting Professor
  • 2019/04 - Today  Waseda UniversityInstitute for Business and FinanceGuest Researcher
  • 2022/01 - 2024/03  Mie UniversityAssistant to President
  • 2021/04 - 2024/03  Mie University人文学部ブランド戦略研究ユニットユニットリーダー
  • 2021/04 - 2024/03  Mie UniversityFaculty of Humanities, Law and Economics, Department of Law and EconomicsProfessor
  • 2017/06 - 2021/03  Mitsubishi Corporation Fashion Co., Ltd.Marketing InstituteChief (Head of institute)
  • 2017/02 - 2021/03  Jinagusu Asics Co., Ltd.Director
  • 1993/04 - 2021/03  Mitsubishi CorporationApparel Dept.Project Manager, Global Brand Development Project
  • 2013/01 - 2015/07  Can Co., Ltd.Director
  • 2011/07 - 2015/07  THOM BROWNE INC.Headquarter (New York)Director
  • 2009/07 - 2015/07  Stripe International Inc.Executive Managing Director

Education

  • 2015/04 - 2019/03  Waseda University  Graduate School of Commerce  Ph.D. Program
  • 2016/02 - 2016/03  IMD (International Institute for Management Development)  Advanced Strategic Management Program
  • 2013/04 - 2015/03  Waseda University  Graduate School of Commerce (Business School)  専門職学位課程 ビジネス専攻（MBA）
  • 1989/04 - 1993/03  Tohoku University  Faculty of Economics  Dept. of Business Management

Association Memberships

  • Journal of Global Scholars of Marketing Science, Editorial Review Board   日本商業学会   Asia Pacific Journal of Marketing and Logistics, Editorial Advisory Board   日本消費者行動研究学会   商品開発・管理学会   日本マーケティング学会   日本感性工学会   

Published Papers

  • Effects of country-of-origin fit on Western brand status: A discussion of cross-border acquisition by Asian investors
    ken kumagai
    Proceedings of Global Markering Conference 2025 2025/07 [Refereed]
  • Contradictory mechanism of consumers’ sustainable product evaluation: brand equity through a brand-based comparative approach
    Ken Kumagai
    Asia Pacific Journal of Marketing and Logistics Published Online 2025/04 [Refereed]
  • Effects of country-of-origin on consumers’ acceptance of personal healthcare systems
    Ken Kumagai
    Proceedings of International Marketing Trends Conference 2025 2025/01 [Refereed]
  • Effects of Digitalized Medical System on Residential Psychology
    Ken Kumagai
    Journal of Product Development and Management 21 (1) 2 - 23 2024/09 [Refereed]
  • Quality vs. image: Sustainable brand equity with a customer-based approach
    Ken Kumagai
    Proceedings of Global Fashion Management Conference 2024 2024/07 [Refereed]
  • The vertical “I” vs. the horizontal “we”: Motivational matching in sustainable luxury advertisement
    Felicia Caitlin, Ken Kumagai, Shin'ya Nagasawa
    Proceedings of Global Fashion Management Conference 2024 2024/07 [Refereed]
  • Assessing the predictive validity of brand-sustainability-self-congruence on consumer behavior and subjective well-being
    Ken Kumagai
    Asia Pacific Journal of Marketing and Logistics 36 (11) 2907 - 2930 2024/05 [Refereed]
  • The Effect of Design Extravagance on Consumers’ Perceived Greenwashing: Case of Luxury vs. Affordable
    Felicia Caitlin; Ken Kumagai; Shin'ya Nagasawa
    Proceedings of Going Green - Eco Design 2023 2023/11
  • Does the wealthy class encourage ESG? Role of sustainability involvement and self-congruence with corporate sustainability initiatives on brand trust formation
    Ken Kumagai
    Proceedings of the Mystique of Luxury Brands Conference 2023 2023/11 [Refereed]
  • Exploring the role of brand-sustainability-self-congruence on consumers’ evaluation of luxury brands
    Ken Kumagai
    Asia Pacific Journal of Marketing and Logistics 35 (8) 1951 - 1969 2023/11 [Refereed]
  • Effects of Brand Luxury on Consumer Psychology toward Sustainable Plastic Apparel: A Short Review
    Ken Kumagai; Shin'ya Nagasawa
    Journal of Product Development and Management 20 (1) 21 - 34 2023/09 [Invited]
  • Design extravagance and perceived greenwashing in luxury brands
    Felicia Caitlin; Ken Kumagai; Shin'ya Nagasawa
    Proceedings of 29th International Conference on Recent Advances in Retailing and Consumer Science 39 - 43 2023/07 [Refereed]
  • Strategic planning process of sustainability initiatives: Effects of brand-sustainability-self-congruence
    Ken Kumagai
    Proceedings of the 2023 Global Marketing Conference 2023/07 [Refereed]
  • Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers' brand evaluation
    Ken Kumagai; Shin'ya Nagasawa
    Journal of Global Fashion Marketing 14 (2) 123 - 142 2023/03 [Refereed]
  • Brand-sustainability-self-congruence and subjective well-being: A case of Starbucks in Japan
    Ken Kumagai
    Proceedings of International Marketing Trends Conference 2023 2023/01 [Refereed]
  • Hedonic shopping experience, subjective well-being and brand luxury: a comparative discussion of physical stores and e-retailers
    Ken Kumagai; Shin'ya Nagasawa
    Asia Pacific Journal of Marketing and Logistics 34 (9) 1809 - 1826 2022/09 [Refereed]
  • Physical vs. Digital retailers: effects of shopping experience and brand luxury on subjective well-being
    Ken Kumagai, Shin'ya Nagasawa
    Journal of Japan Society of Kansei Engineering 20 (2) 60 - 64 2022/06 [Invited]
  • Consumer brand evaluation according to brand sustainability self-congruity
    Ken Kumagai
    Proceedings of Global Fashion Management Conference 2021 2021/11 [Refereed]
  • Moderating effect of brand commitment on apparel brand prestige in upward comparisons
    Ken Kumagai; Shin'ya Nagasawa
    Journal of Global Fashion Marketing 12 (3) 195 - 213 2021/05 [Refereed]
  • Ken Kumagai
    Asia Pacific Journal of Marketing and Logistics Emerald 33 (4) 994 - 1013 1355-5855 2021/03 [Refereed]
  • Launch of Sustainable Plastic Apparel: Effects of Brand Luxury and Experience on Consumer Behaviour
    Ken Kumagai; Shin'ya Nagasawa
    Sustainability 12 (18) e-7662  2020/09 [Refereed]
  • Observation of luxury brands’ perceived position and their Key Success Factor (L-KSF) in the Japanese market
    Ken Kumagai; Shin’ya Nagasawa
    Journal of Japan Society of Kansei Engineering (Invited Paper for Special Issue, Reedited & Republished Research)) 18 (3) 113 - 118 2020/08 [Invited]
  • Consumer perceptions of apparel brand prestige in upward comparisons with adjacent store brands: The assimilation and contrast effects
    Ken Kumagai; Shin'ya Nagasawa
    Proceedings of International Marketing Trends Conference 2020 2020/01 [Refereed]
  • Research paper: Brand evaluation of Asics based on a focus group interview in Japan
    Ken Kumagai
    Mitsubishi Corporation Fashion Marketing Research Paper 3 1 - 5 2019/10
  • Sustainable apparel and brand luxury
    Ken Kumagai
    Proceedings of the Mystique of Luxury Brands Conference 2019 2019/09 [Refereed]
  • Subjective well-being and brand luxury: A comparative discussion between physical stores and e-retailers
    Ken Kumagai; Shin'ya Nagasawa
    Proceedings of Global Fashion Management Conference 2019 2019/07 [Refereed]
  • Psychological switching mechanism of consumers’ luxury and non-luxury brand attitude formation: The effect of store location prestige and self-congruity
    Ken Kumagai; Shin'ya Nagasawa
    Heliyon (Business and Economics) 5 (5) e-01581  2019/05 [Refereed]
  • Brand and product development: From positioning analysis to action plan
    Ken Kumagai
    Mitsubishi Corporation Fashion Marketing Research Paper 2 21 - 24 2019/03
  • A discussion of brand position in Japanese consumers’ minds
    Ken Kumagai
    Mitsubishi Corporation Fashion Marketing Research Paper 2 15 - 20 2019/03
  • Effects of store location image and self-congruity on consumer brand attitude
    Ken Kumagai
    Doctoral Dissertation, Graduate School of Commerce, Waseda University 2019/03 [Refereed]
  • A comparative analysis of sport brand position between the employees of Asics vs. General consumers
    Ken Kumagai
    Mitsubishi Corporation Fashion Marketing Research Paper 2 11 - 14 2018/12
  • Effects of store location prestige and brand luxury on consumers’ brand attitude: Moderating influences of brand involvement and commitment
    Ken Kumagai
    The Bulletin of the Graduate School of Commerce 87 93 - 114 2018/11 [Refereed]
  • Positioning analyses of global sport brands in Tokyo market: A case of Asics
    Hirano Miyu; Ken Kumagai
    Mitsubishi Corporation Fashion Marketing Research Paper 2 5 - 10 2018/05
  • The applicability of luxury strategy to non-luxury store development: a critical review of store location effect on apparel brand equity based on brand luxury
    Ken Kumagai; Shin'ya Nagasawa
    Journal of Product Development and Management 14 (2) 2018/02 [Refereed]
  • Consumers’ apparel brand attitudes based on store location image and self-congruity: a discussion of store development strategy according to brand luxury
    Ken Kumagai; Shin'ya, Nagasawa
    Journal of Product Development and Management 14 (1) 21 - 44 2017/09 [Refereed]
  • The effect of selective store location strategy and self-congruity on consumers’ apparel brand attitudes toward luxury vs. non-luxury
    Ken Kumagai; Shin'ya Nagasawa
    Journal of Global Fashion Marketing 8 (4) 266 - 282 2017/08 [Refereed]
  • Positioning analyses of global sport brands in Tokyo market from the perspective of CBBE: Customer Based Brand Equity
    ken Kumagai; Miyu Hirano
    Mitsubishi Corporation Fashion Marketing Research Paper 1 15 - 19 2017/07
  • The determinants of consumers’ attitudes toward Japanese apparel brands
    Ken Kumagai
    Mitsubishi Corporation Fashion Marketing Research Paper 1 1 - 7 2017/04
  • Consumers' perceptions of store location effect on the status of luxury, non-luxury, and unknown apparel brands
    Ken Kumagai; Shin'ya Nagasawa
    Journal of Global Fashion Marketing 8 (1) 21 - 39 2017/01 [Refereed]
  • The Influence of Perceived Rarity and Luxuriousness on Consumers’ Brand Attitudes: Observations in Japan
    Ken Kumagai; Shin'ya Nagasawa
    Journal of Advanced Computational Intelligence and Intelligent Informatics 20 (4) 504 - 511 2016/08 [Refereed]
  • The influence of social self-congruity on Japanese consumers’ luxury and non-luxury apparel brand attitudes
    Ken Kumagai; Shin'ya Nagasawa
    Luxury Research Journal 1 (2) 128 - 149 2016/08 [Refereed]
  • The influence of store location prestige on the perceived status of luxury and non-luxury brands
    Ken Kumagai; Shin'ya Nagasawa
    Proceedings of the Global Marketing Conference 2016 2016/07 [Refereed]
  • The influence of perceived rarity and luxuriousness on consumer brand attitude: Observations in Japan
    Ken Kumagai; Shin'ya Nagasawa
    Proceedings of International Symposium on Management Engineering 2015 2015/09 [Refereed]
  • Observation of luxury brands’ perceived position and their Key Success Factor (L-KSF) in the Japanese market: A Discussion of marketing strategy to contribute to building luxury brand value
    Ken Kumagai; Shin'ya Nagasawa
    Journal of Japan Society of Kansei Engineering 14 (2) 257 - 268 2015/04 [Refereed]
  • Observation of luxury brand‘s perceived position and their Key Success Factor (L-KSF): A discussion of brand strategy across product categories
    Ken Kumagai
    MBA Dissertation, Waseda University 2015/03 [Refereed]
  • Customer Experience and Determinants of Consumer Attitude toward Luxury Brands: Observations in Japan and China
    Ken Kumagai; Shin'ya Nagasawa
    Science Journal of Business and Management 3 (2-1) 24 - 34 2015/03 [Refereed]

Books etc

  • 商品開発・管理の挑戦：デザイン，ラグジュアリー，ブランド，社会課題
    熊谷健; 長沢伸也 (Contributor)晃洋書房 2023/08
  • 感性価値を高める商品開発とブランド戦略: 感性商品開発の理論から事例まで
    熊谷健; 長沢伸也 (Contributor)晃洋書房 2023/04
  • New Innovations in Economics, Business and Management Vol. 9
    Ken Kumagai; Shin'ya Nagasawa (Contributor)B. P. International 2022/05
  • Kansei Products in Daily Life
    熊谷健、長沢伸也 (Contributor)Koyo Shobo 2021/11
  • ラグジュアリーと非ラグジュアリーの店舗立地戦略: 理想の自分，現実の自分とブランドの関係
    熊谷健 (Single work)文眞堂 2020/04

Conference Activities & Talks

  • 環境対応製品の知覚バイアスとWTP：ブランドに基づくハロー効果の考察
    熊谷健
    日本消費者行動研究学会第70回消費者行動研究コンファレンス  2025/05
  • 三重大学による医療DXの取り組み～県民のウェルビーイング向上に向けて～
    熊谷健
    日本感性工学会感性商品研究部会第80回研究会  2024/12
  • 消費者の医療IT受容：クロスボーダーM&Aとカントリー・オブ・オリジンの影響
    熊谷健
    日本消費者行動研究学会第69回消費者行動研究コンファレンス  2024/12
  • 環境対応製品のブランドエクイティに関する考察
    熊谷健
    日本感性工学会感性商品研究部会第79回研究会  2024/07
  • 医療DXと住民心理～三重県の事例から～
    熊谷健
    日本商業学会中部部会  2024/06
  • ブランド戦略の理論と事例～競争優位獲得へのヒント～  [Invited]
    熊谷健
    みえ産学官技術連携研究会地域資源研究会 第10 回窯業技術検討会  2024/03
  • ブランドパーソナリティに基づくサステナビリティ施策の検討: 自己概念調和理論の視座から
    熊谷健
    日本商業学会第13回全国研究報告会  2023/12
  • 富裕層はESGに貢献するか：ブランドの信頼形成におけるサステナビリティ関与と自己概念調和の役割
    熊谷健
    商品開発・管理学会第40回全国大会  2023/08
  • 感性価値を高める商品開発とブランド戦略: 感性商品開発の理論から事例まで
    長沢伸也; 大津真一; 竹村和久; 劉放; 高山誠; 熊谷健; 杉本香七; 北浦さおり; 白坂剛; 下村尚登; 大友貴史; 小澤賢司; 坂部裕美子; 熊王康宏
    日本感性工学会感性商品研究部会第77回研究会  2023/07
  • The Effect of Design Extravagance on Consumer's Perception of Brand's Greenwashing
    Felicia Caitlin, 熊谷健, 長沢伸也
    日本感性工学会感性商品研究部会第75回研究会  2022/12
  • 企業の環境施策と自己概念調和に基づくウェルビーイングと消費者行動
    熊谷健
    日本消費者行動研究学会第65回消費者行動研究コンファレンス  2022/10
  • ブランド，環境施策，自己概念の心理的調和と主観的ウェルビーイングの関係
    熊谷健
    商品開発･管理学会第38回全国大会  2022/08
  • ブランド，環境施策，および自己概念の調和によるブランド評価形成インパクト: 消費者心理に基づくインパクト変化の検討
    熊谷健
    商品開発･管理学会第37回全国大会  2022/03
  • 購買意図形成におけるブランド関連環境施策の影響：自己概念調和理論の視座から
    熊谷健
    日本商業学会中部部会  2022/01
  • Effects of corporate sustainable activity and self-congruity on consumers' brand evaluation
    熊谷健
    日本消費者行動研究学会第63回消費者行動研究コンファレンス  2021/10
  • Congruence between brand image, sustainable activity, and self-congruity
    Ken Kumagai
    Association of Product Development and Management, 36th Conference  2021/08
  • Effects of sustainable products and brand luxury on brand trust, quality risk, and brand evaluation
    熊谷健
    日本感性工学会感性工学研究部会第71回研究会  2021/07
  • ブランドイメージ，社会貢献活動属性と自己概念の調和によるブランド態度・購買意図形成インパクトの検討
    熊谷健
    商品開発・管理学会第35回全国大会  2021/03
  • ブランド態度に対する環境対応製品の上市効果: ラグジュアリー性とブランド・製品経験の調節効果に注目して
    熊谷健,長沢伸也
    日本消費者行動研究学会第61回消費者行動研究コンファレンス  2020/10
  • 環境対応製品に基づく消費者のブランド評価：品質リスクの知覚とブランドの信頼性に対するラグジュアリー性の効果に注目して
    熊谷健; 長沢伸也
    商品開発・管理学会第33回全国大会  2020/03
  • 環境対応製品に関する消費者の態度・購買意向とブランドのラグジュアリー性
    熊谷健
    商品開発・管理学会第32回全国大会  2019/08
  • ショッピング・エクスペリエンス，ブランドのラグジュアリー性と幸福感の関係: デジタル店舗とブリック&モルタル店舗における買物経験の比較考察
    熊谷健; 長沢伸也
    日本感性工学会感性商品研究部会第67回研究会  2019/07
  • 服飾品ブランドの知覚高級感に対する隣接店舗イメージの影響：知覚変化の非線形性に注目して
    熊谷健; 長沢伸也
    商品開発・管理学会第30回全国大会  2018/08
  • ブランド態度に対する店舗立地イメージと自己概念調和の影響
    熊谷健
    日本感性工学会感性商品研究部会第64回研究会  2018/07
  • 服飾品店舗開発の検討: ブランド態度に対する店舗立地イメージとブランドコミットメントの影響
    熊谷健; 長沢伸也
    商品開発・管理学会第29回全国大会  2017/11
  • 服飾品ブランド態度に対する店舗立地イメージと自己概念調和の影響
    熊谷健; 長沢伸也
    商品開発・管理学会第28回全国大会  2017/06  Oral presentation
  • 店舗立地の高級感によるブランド態度形成インパクトと心理メカニズム
    熊谷健; 長沢伸也
    商品開発・管理学会第27回全国大会  2016/11
  • 服飾品ブランドの魅力度に対する社会的自己概念調和の影響
    熊谷健; 長沢伸也
    商品開発・管理学会第26回全国大会  2016/06
  • ブランドステイタスとブランド態度に対する店舗立地ステイタスの影響
    熊谷健; 長沢伸也
    日本感性工学会感性商品研究部会第56回研究会  2015/12
  • 国内服飾品市場における希少性マネジメントの有効性に関する考察
    熊谷健; 長沢伸也
    第17回日本感性工学会全国大会  2015/09
  • 欧米ラグジュアリーブランドの国内市場におけるポジショニングとKey Success Factor (L-KSF)に関する実証的研究
    熊谷健; 長沢伸也
    第16回日本感性工学会全国大会  2014/09
  • 欧米ラグジュアリーブランドの国内市場におけるポジショニング
    熊谷健; 長沢伸也
    日本感性工学会感性商品研究部会第51回研究会  2014/03

MISC

  • Kuwana City Open Field Concept: Academic-Government “Co-Creation” Hometown Tax Project
    Ken Kumagai; Yuji Toyofuku; Masao Aoki; Seisoku, Hong; Daiki, Abe  TRIO  5-  31  -34  2024/03
  • Digitalization and user psychology
    Ken Kumagai  The Mid-Japan Economist  2024/02
  • Income levels and sustainable consumption
    Ken Kumagai  The Mid-Japan Economist  2023/08
  • Kuwana City Open Field Concept: Academic-Government “Co-Creation” Hometown Tax Project
    Yuzo Toyofuku; Ken Kumagai; Masao Aoki; Seisoku Hong; Daiki, Abe  TRIO  4-  33  -36  2023/03
  • Psychological congruence between environmental Management and consumers
    Ken Kumagai  The Mid-Japan Economist  2023/01
  • Self-concept and brand evaluation
    Ken Kumagai  The Mid-Japan Economist  2022/06
  • Brand communication strategy to enhance consumers’ purchase: Central and peripheral brand information
    Ken Kumagai  Opinion, Nikkan Kogyo Shinbun  2022/04
  • Luxury Branding
    Ken Kumagai  The Mid-Japan Economist  2022/01
  • Brand Driven Management
    Ken Kumagai  The Mid-Japan Economist  2021/10

Awards & Honors

  • 2024/05 Mie University 2023 Best Paper Award
     Exploring the role of brand-sustainability-self-congruence on consumers’ evaluation of luxury brands 
    受賞者: 熊谷健
  • 2023/07 Journal of Global Scholars of Marketing Science, Routledge/Taylor & Francis JGSMS Best Reviewer Award 2023
     
    受賞者: Ken Kumagai
  • 2022/03 Association of Product Development and Management Best Presentation Award, The 37th Conference
     Impacts of congruence among brand, sustainability initiatives, and self-concepts on consumers’ brand evaluation formation 
    受賞者: 熊谷健
  • 2021/11 Global Alliance of Marketing and Management Associations Youngone Best Paper Award, Global Fashion Management Conference 2021
     Consumer brand evaluation according to brand sustainability self-congruity 
    受賞者: Ken Kumagai
  • 2019/08 Association of Product Development and Management Best Presentation Award, The 32nd Conference
     Effect of brand luxury on consumer attitude and purchase intention toward sustainable product 
    受賞者: Ken Kumagai
  • 2017/11 Association of Product Development and Management Best Presentation Award, The 29th Conference
     Effects of location image and brand commitment on consumer brand attitude 
    受賞者: Ken Kumagai;Shin'ya Nagasawa
  • 2017/06 Association of Product Development and Management Best Presentation Award, The 28th National Conference
     Effects of store location image and self-congruity on consumer attitude toward apparel brand 
    受賞者: 熊谷健;長沢伸也
  • 2015/09 International Symposium on Management Engineering 2015, Student Paper Award
     The influence of perceived rarity and luxuriousness on consumer’s brand attitudes: Observations in Japan 
    受賞者: Ken Kumagai;Shin'ya Nagasawa

Research Grants & Projects

  • マイナポータルと連携した心不全の予防を目的とするPHRアプリを基盤とした健康増進支援サービスの構築
    国立研究開発法人日本医療研究開発機構：健康づくりの社会実装に向けた研究開発基盤整備事業（健康・医療情報活用技術開発課題）
    Date (from‐to) : 2023 -2026
  • Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research
    Date (from‐to) : 2022 -2025 
    Author : 熊谷 健
  • Subjective well-being and brand luxury: A comparative discussion between physical stores and e-retailers
    日本消費者行動研究学会：2019年度国際学会派遣事業

Teaching Experience

  • Marketing (in English)
    Toyo University
  • Fashion Business
    Kyoritsu Women's University
  • Luxury Branding
    Waseda University, Graduate School of Commerce

Committee Membership

  • 2023/08 - Today   Association of Product Development and Management   Dirctor
  • 2023/04 -2025/03   Japan Society of Marketing and Distribution   DIrector
  • 2022/11 -2024/03   Kuwana Open Field Initiative   Deputy Project Leader
  • 2022/11 -2024/03   Kuwana Medical DX Initiative   Member
  • 2023/12 -2023/12   Tsu city, Mie Pref.   Frusato Tsu Kagayaki Donation Project Review Committee
  • 2020/04 -2023/08   Association of Product Development and Management   Secretary

Social Contribution

  • マーケティングとブランド戦略
    Date (from-to) : 2024/11
    Role : Lecturer
    Event, Program, Title : 群馬県立館林女子高校特別講義
  • 博士後期課程における学術研究の進め方
    Date (from-to) : 2024/07
    Role : Lecturer
    Event, Program, Title : 早稲田大学大学院商学研究科博士後期課程
  • マーケティングとブランド戦略
    Date (from-to) : 2023/10
    Role : Lecturer
    Event, Program, Title : 愛知県立碧南高校特別講義
  • 産学協定/社会人聴講生受入れ（ブランド戦略論）
    Date (from-to) : 2022/10-2023/03
    Role : Lecturer
    Event, Program, Title : 国立大学法人三重大学
  • 産学協定/社会人聴講生受入れ（マーケティング論）
    Date (from-to) : 2022/04-2022/09
    Role : Lecturer
    Sponser, Organizer, Publisher  : 国立大学法人三重大学
  • ブランドマネジメントと企業経営
    Date (from-to) : 2022/02
    Role : Lecturer
    Category : Seminar
    Sponser, Organizer, Publisher  : 伊勢市商工会議所・産業支援センター
  • Marketing and Brand Management
    Date (from-to) : 2021/12
    Role : Lecturer
    Event, Program, Title : 三重県立津商業高校特別講義
  • Marketing and Brand Management
    Date (from-to) : 2021/10
    Role : Lecturer
    Sponser, Organizer, Publisher  : 三重県立神戸高校特別講義
  • 環境対応製品とブランドのラグジュアリー性
    Date (from-to) : 2019/12
    Role : Lecturer
    Sponser, Organizer, Publisher  : 共立女子大学
  • 服飾品ビジネスにおけるサプライチェーン・マネジメントとブランド戦略
    Date (from-to) : 2019/06
    Role : Lecturer
    Sponser, Organizer, Publisher  : 早稲田大学大学院経営管理研究科
  • ラグジュアリー戦略: Thom Browne Inc.の経営戦略
    Date (from-to) : 2018/11
    Role : Lecturer
    Sponser, Organizer, Publisher  : 共立女子大学
  • 服飾品ビジネスにおけるアパレル企業と商社の関わり
    Date (from-to) : 2018/05
    Role : Lecturer
    Sponser, Organizer, Publisher  : 早稲田大学大学院経営管理研究科
  • Thom Browneにみるラグジュアリー戦略
    Date (from-to) : 2018/05
    Role : Lecturer
    Sponser, Organizer, Publisher  : 早稲田大学大学院経営管理研究科
  • 服飾品企業のサプライチェーン・マネジメント
    Date (from-to) : 2017/10
    Role : Lecturer
    Sponser, Organizer, Publisher  : 共立女子大学
  • アパレル事業におけるサプライチェーン・マネジメントとロジスティクスの戦略
    Date (from-to) : 2017/10
    Role : Lecturer
    Sponser, Organizer, Publisher  : 早稲田大学大学院経営管理研究科
  • サプライチェーンにおけるアパレル企業と総合商社の価値共創
    Date (from-to) : 2016/11
    Role : Lecturer
    Sponser, Organizer, Publisher  : 共立女子大学
  • ラグジュアリー戦略と消費者行動
    Date (from-to) : 2015/10
    Role : Lecturer
    Sponser, Organizer, Publisher  : 共立女子大学

Media Coverage

  • デジタル化の中でもリアル店舗は必要？幸福度を高める買い物の秘密を知る
    Date : 2023/11
    Publisher, broadcasting station: メディアエンジン（博報堂DY/ソウルドアウト）
    Program, newspaper magazine: Wellulu
    Internet
  • サステナブルな高級ブランド服”を消費者はどう見るか？
    Date : 2022/08
    Program, newspaper magazine: 環境展望台（国立研究開発法人 国立環境研究所）
    Internet
  • 著者インタビュー 非ラグジュアリーブランドに有効な店舗立地戦略とは？
    Date : 2020/07
    Publisher, broadcasting station: 株式会社宣伝会議
    Program, newspaper magazine: 月間宣伝会議7月号
    Paper
  • 三菱商事ファッション㈱マーケティング研究所設立
    Date : 2017/06
    Program, newspaper magazine: WWD
    Paper

Academic Contribution

  • 流通研究（日本商業学会）レビュアー
    Date (from-to) :2025/04-Today
    Role: Peer review
  • Reviewer, Business Strategy and the Environment (John Wiley & Sons)
    Date (from-to) :2024/11-Today
    Role: Peer review
  • 商品開発・管理研究（商品開発・管理学会）レビュアー
    Date (from-to) :2022-Today
    Role: Peer review
  • 日本感性工学会論文誌（日本感性工学会）レビュアー
    Date (from-to) :2022-Today
    Role: Peer review
  • Reviewer, Journal of Global Scholars of Marketing Science (Taylor & Francis)
    Date (from-to) :2021-Today
    Role: Peer review
  • Reviewer, Asia Pacific Journal of Marketing and Logistics (Emerald)
    Date (from-to) :2020-Today
    Role: Peer review
  • Reviewer, Journal of Retailing and Consumer Services (Elsevier)
    Date (from-to) :2019-Today
    Role: Peer review
  • Reviewer, Journal of Fashion Marketing and Management (Emerald)
    Date (from-to) :2019-Today
    Role: Peer review
  • Reviewer, Journal of Global Fashion Marketing (Taylor & Francis)
    Date (from-to) :2017-Today
    Role: Peer review
  • Reviewer, International Marketing Trends Conference 2025
    Date (from-to) :2024/10-2025/01
    Role: Peer review
  • 日本商業学会2024年度第4回中部部会研究会 幹事
    Date (from-to) :2024/01
    Role: Panel chair etc
  • 日本感性工学会感性商品研究部会第77回研究会 幹事
    Date (from-to) :2023/07
    Role: Panel chair etc
  • 日本感性工学会第24回全国大会 実行委員
    Date (from-to) :2022/08
    Role: Planning etc
    Type: Competition etc
  • 商品開発・管理学会第38回全国大会 実行委員長
    Date (from-to) :2022/08
    Role: Planning etc
  • 日本感性工学会感性商品研究部会第74回研究会 幹事
    Date (from-to) :2022/07
    Role: Panel chair etc
    Type: Academic society etc
  • 商品開発・管理学会第33/34回全国大会 副実行委員長
    Date (from-to) :2021/08
    Role: Planning etc
  • Reviewer, Heliyon Business & Economics (Elsevier)
    Date (from-to) :2019-2020
    Role: Peer review
  • Reviewer, Journal of Brand Management (Macmillan)
    Date (from-to) :2018-2020
    Role: Peer review
  • Session Chair, The Mystique of Luxury Brands Conference 2019
    Date (from-to) :2019/09
    Role: Panel chair etc
    Type: Competition etc

Other link

researchmap