The Council for Australasian Tourism and Hospitality Education (CAUTHE) 日本観光研究学会 International Federation for IT and Travel & Tourism (IFITT) Asia Pacific Tourism Association (APTA)
"Don't be so abrupt": The Impact of advertising-native content congruence on short-form travel video users' online interaction experience
Han Zhou; Tao Sun; Kaige Zhu; Jiao Li
Proceedings of the 29th Asia Pacific Tourism Association (APTA) Conference 2024年07月 [査読有り]
Greenwashing or not? Social Media Influencers raising awareness of overtourism
Yi Xuan Ong, Tao Sun, Han Zhou, Naoya Ito
Proceedings of the 29th Asia Pacific Tourism Association (APTA) Conference 2024年07月 [査読有り]
“What stopped us traveling pro-environmentally?” Understanding Japanese tourists’ constraints to pro-environmental travel behavior
Tao Sun; Hideki Furuya
Proceedings of the 29th Asia Pacific Tourism Association (APTA) Conference 2024年07月 [査読有り]
Tourists’ experiences and behaviors related to norms: Finding from a survey using the Mafengwo travelogue
Riichi Endo; Chujun Wang; Tao Sun
Wakayama Tourism Review 4 7 - 9 2023年03月
“Domestic or International?” The Impact of Cognitive Absorption of Short-Form Videos on Tourists’ Post-COVID Travel Intention: An Exploratory Study on Douyin
Han Zhou; Tao Sun; Yi Xuan Ong; Naoya Ito
Information and Communication Technologies in Tourism 2023 40 - 52 2023年01月 [査読有り]
Review or the Reviewer? Effects of Self-Congruity in Processing Online Travel Review
Yixuan Ong; Naoya Ito; Siru Li; Tao Sun
Conference Proceedings for 51st Travel and Tourism Research Association (TTRA) International Conference 2021年07月 [査読有り]
“Independent or Interdependent?” Examining the Self-construal Theory in the Processing of Online Travel Reviews
Junjiao Zhang; Tao Sun; Naoya Ito; Qinghui Li
e-Review of Tourism Research 17 4 643 - 657 2020年01月 [査読有り]
Effect of Travel Website eWOM on Chinese Travelers’ Perceived Risk in Destination Choice
Tao Sun; Naoya Ito
Proceedings of the 25th Asia Pacific Tourism Association (APTA) Conference 2019年07月 [査読有り]
受賞
2022年01月 International Federation for Information Technologies in Travel and Tourism Full Paper Award (2nd Place) Beyond Influencer Credibility: The Power of Content and Parasocial Relationship on Processing Social Media Influencer Destination Marketing Campaigns