Tetsuo　Horiguchi

Researcher Information

Research funding number

• 10875553

ORCID ID

•  https://orcid.org/0000-0001-7249-5397

J-Global ID

• 202001016100901315

Research Interests

• Creativity   New product development   marketing strategy   

Education

• 2017/04 - 2020/03  Keio University  Graduate School of Business and Commerce
• 2015/04 - 2017/03  Keio University  Graduate School of Business and Commerce
• 2011/04 - 2015/03  Keio University  Faculty of Business and Commerce

Published Papers

• 急進的な製品開発のマネジメントとその成果

  堀口哲生

  2022/03
• The Impact of Online Channel Adoption in Retailing: A Review and Agenda for Future Research

  Tetsuo Horiguchi

  経営論集 98 51 - 66 2021/11
• Marketing Organization and Radical New Product Innovation

  Tetsuo Horiguchi

  Japan Marketing Journal Japan Marketing Academy 40 (3) 58 - 66 0389-7265 2021/01 [Refereed][Invited]
  
• Decision Making of Project Members in New Product Development, and its Effect on Performance

  Tetsuo Horiguchi

  Journal of Marketing & Distribution Japan Society of Marketing and DIstribution 22 (1) 1 - 15 1345-9015 2019 [Refereed]
  

Other link

researchmap

https://researchmap.jp/g0000220030