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Yuuzi Miyazaki

    Department of International Tourism Management　Associate Professor
    Course of International Tourism Studies　Associate Professor
Last Updated :2026/01/09

Researcher Information

Alias Name

    Yuji Miyazaki

Degree

  • MBA（HBS）

Research funding number

  • 50844057

J-Global ID

Research Interests

  • Tourism Strategy UK and US   place branding   Destination Marketing   Public Diplomacy and Tourism   Destination Governance   

Research Areas

  • Humanities & social sciences / Business administration / Marketing & Branding
  • Humanities & social sciences / Sociology / Tourism Policy in Europe, USA and Japan

Academic & Professional Experience

  • 2023 - Today  Toyo University Graduate SchoolGraduate School of International Tourism Management
  • 2020/04 - Today  DMO Consultant, Cabinet OfficeLecture of Destination Management Essence
  • 2019 - Today  Toyo UniversityFaculty of Regional Development Studies Department of Tourism
  • 2017 - 2018  Doshisha Women UniversityFaculty of Liberal Arts Department of International Studies
  • 2013 - 2017  Visit CaliforniaMarketing Director
  • 2009 - 2013  Japan National Tourism Organization
  • 1994 - 2009  VisitBritain, DCMSMarketing Manager

Education

  • 1998/04 - 2000/03  Hosei Graduate School  International Management Department  Master of Business Administration

Association Memberships

  • JAPAN INSTITUTE OF TOURISM RESEARCH   Travel Business Association   Contents Tourism Association   Japan Marketing Association   JAPAN FOUNDATION FOR INTERNATIONAL TOURISM   

Published Papers

  • New Accreditation Scheme of Local Visitor Economy Partnership Programme and its pilot Radical Restructuring on Destination Management Organizations in England, Britain
    日本国際観光学会論文集 (33) 2026/03 [Refereed][Invited]
  • Tourism Diplomacy and Expo Pavilion
    日本観光研究学会「国際観光と外交」研究会・自由論集 (1) 28 - 31 2025/08
    ダウンロード
  • Nation Branding and International Tourism
    日本観光研究学会「国際観光と外交」研究会・自由論集 3 - 9 2025/08
    ダウンロード
  • Radical Restructuring on DMOs in England, Britain. With a focus on the de Bois Review submitted to DCMS
    Journal of International Tourism Management (23) 101 - 111 2025/03
    ダウンロード
  • History of Foreign DMOs based in Japan Market
    日本国際観光学会自由論文集 8 21 - 26 2024/09
    ダウンロード
  • Screen Tourism and Public Diplomacy
    日本国際観光学会論文集 (31) 25 - 36 2024/04
    ダウンロード
  • The study of;DMO’s Collaboration with Non-Tourism Partners - With a fucus on British Tourist Authority as trademark of VisitBritain
    Journal of International Tourism Management (23) 45 - 57 2024/03
    ダウンロード
  • Collaboration with Non-Tourism Parnters at DMOs
    Japan Professional Association of International Tourism (7) 3 - 5 2023/08
    ダウンロード
  • Place brand and stakeholder
    Accounting Journal (1674) 1  2023/04 [Refereed][Invited]
    ダウンロード
  • Yuji Miyazaki
    Journal of International Tourism Management Toyo University (22) 67 - 80 2023/03
    ダウンロード
  • History of tourism business in California, the United States of America
    宮崎裕二
    Tourism Research (21) 99 - 112 2022/03
    ダウンロード
  • Place Branding - Attracting People and Business
    Yuji Miyazaki
    Takeoff ANA Holdings (165) 20 - 27 2021/10
    ダウンロード
  • The study of branding by Destination Marketing Organization - With a focus on UNWTO’s handbook on tourism destination branding
    Yuji Miyazaki
    Japan Foundation for International Tourism (28) 133 - 140 2021/04
    ダウンロード
  • EU による域内観光振興に関わる資金支援政策の研究～主要関連基金を対象に～
    石本東生; 宮崎裕二; 中嶋真美; 武田淳
    日本国際観光研究学会論文集 (28) 101 - 110 2021/03
    ダウンロード
  • EU における観光セクター関連の公的支援プログラムの多源性 -EU Funding for the Tourism Sector 2-14-2020を手がかりに
    石本東生; 宮崎裕二; 中嶋真美; 武田淳
    日本国際観光研究学会論文集 (28) 111 - 119 2021/03
    ダウンロード
  • The study of performance measurement at Destination Marketing Organization
    Yuji Miyazaki
    Japan Foundation for International Tourism 27 123 - 132 2020/03
    ダウンロード
  • What is culture at inbound tourism?
    Yuji Miyazaki
    JAFIT (24) 81 - 90 2017/03
    ダウンロード
  • National Park in California
    Yuji Miyazaki
    American View US Embassy April 2016/04
  • Yuji Miyazaki
    The Academy of Contents Tourism コンテンツツーリズム学会 3 (3) 1 - 11 2016/03
    ダウンロード
  • Power of Culture in Place Branding
    Yuji Miyazaki
    The JAFIT collection of articles & essays on tourism publications on volume 23 (23) 125 - 134 2016/03
    ダウンロード
  • Study of repeat visitation at international tourism
    Yuji Miyazaki
    United Nation World Tourism Organization UNWTO (6) 53 - 54 2000/11

Books etc

  • Tourism Marketing
    (Joint work)Doyu Publication 2023/04
  • 森下, 晶美; 島川, 崇; 徳江, 順一郎; 宮崎, 裕二 (Joint work)Doyukan Publication 2021/05 9784496052064 229p
  • Handbook on Tourism Destination Branding
    World Tourism Organization; European Travel Commission (OthersFinal proof for Japanese translation)World Tourism Organization 2020/06
  • 宮崎, 裕二; 岩田, 賢; 長崎, 秀俊; 光畑, 彰二; 山本, さとみ; 武田, 光弘; 辻野, 啓一; 佐野, 直哉; 加藤, 英彦; 西松, 卓哉 (Editor)Gakugeikan Publication 2020/06 9784761527440 217p
  • 森下, 晶美; 島川, 崇; 徳江, 順一郎; 宮崎, 裕二 (Joint work)Doyukan Publication 2019/06 9784496052064 229p
  • 宮崎裕二 (Joint work)Doyu Publication 2018/08 4496052067 229
  • 森下, 晶美; 島川, 崇; 新井, 秀之; 宮崎, 裕二 同友館 2008/09 9784496044502 165p
  • Yuji Miyazaki; 日本国際観光学会; 香川 眞 (Contributor)Mokurakusha 2007/11 4907818998 388
  • 島川, 崇; 金子, 将史; 樋口, 利恵; 宮崎, 裕二; 石田, 育秀 (Joint work)同友館 2006/09 4496041723 x, 178p

Conference Activities & Talks

  • デスティネーションマネジメント Essence ～DMO・観光政策幹部が知っておくべき理論と実践～2025  [Invited]
    デスティネーション総研・京都大学  2025/08  Public discourse
  • 日本観光研究学会
    国際観光振興と国家ブランディング
    国際観光と外交  2025/08  東海大学品川キャンパス
  • Nation Branding and International Tourism
    Public Diplomacy & International Tourism Committee  2025/03  Oral presentation  Tokai University Shinagawa Campus  Japan Tourism Study Association
  • Ministry of Economy, Trade and Industry, Ministry of Land Infrastructure Transport and Tourism  [Invited]
    Post Aichi Expo & Pre Kansai Expo  2025/01  Public discourse
    Download
  • Kyoto University  2024/08  Public discourse
    Download
  • Yokohama Sankeien Garden and Branding  [Invited]
    Yokohama Sankei Garden Committee Board  2024/03  Public symposium
  • Great Britain's Public Diplomacy and Tourism
    日本観光研究学会; 観光と外交研究会ワークショップ
    Tokai University  2024/03  Oral presentation
  • Public Diplomacy and Tourism in Britain  [Invited]
    Public Diplomacy and Tourism Project, Japan Institute of Tourism Research  2023/12  Nominated symposium
    Download
  • Place Branding at Destinatination Management Organization with a clear focus on California  [Invited]
    Kyoto University  2023/08  Public discourse
    Download
  • The Role of Tourist Information Centre in Britain and the US  [Invited]
    Reserch on Tourist Information Center In Other Countries by Kyoto Prefecture  2023/05  Others
  • DMP and Partnership Marketing
    Japan Association of International Tourism  2023/03  Oral presentation
  • DMO Management  [Not invited]
    Japan Advanced Institute of Science and Technolocy  2023/01  Public discourse
  • PR training for staff at Tokyo Metropolitan Government  [Not invited]
    Tokyo Metropolitalitan Government  2022/12  Public discourse
  • History of Film Tourism in the UK with a focusing on film, drama, mascot charactors and actors  [Not invited]
    The Academy of Contents Tourism  2022/11  Oral presentation  Bunkyo University
  • Luxury Tourism Marketing by Visit California  [Invited]
    Luxury Tourism Initiative by Japan National Tourism Organization and Mitsubishi Research Institute  2022/10
  • Place Branding at Destination Marketing Organizations  [Not invited]
    Kyoto University  2022/10  Public discourse
    Download
  • Destination Marketing  [Not invited]
    Graduate School of Management, Kyoto University  2022/06  Public discourse
  • Luxury marketing at Visit California  [Not invited]
    Japan Tourism Agency  2022/03  Public discourse
  • Developing destinaton brand  [Not invited]
    Japan Advanced Institute of Science and Technology  2022/03  Public discourse
  • The case study of place branding at destination marketing organization  [Not invited]
    Tokyo X Toyo University  2022/02  Public discourse
  • Power of inbound tourism  [Not invited]
    Tokyo x Toyo University Tourism Project  2021/11  Public discourse
  • Working for Destination Marketing Organization  [Not invited]
    Kyoto University, Graduate School of Management  2021/10  Others
  • What does branding mean for Visit California?  [Not invited]
    Japan Association of International Tourism  2021/07  Oral presentation
  • Place Branding by DMO in US and UK  [Not invited]
    Yuji Miyazaki
    The University of Kyoto, Graduate School  2021/07  Public discourse
    Download
  • Principle and practice of place branding  [Not invited]
    Kyoto Univerisity  2021/05  Public discourse
  • Place branding strategy by Destination Marketing Organizations  [Not invited]
    Recruit Lifestyle Co., LTD  2021/03  Invited oral presentation
  • Marketing and branding at at DMOs in Europe and North America  [Not invited]
    東京都との連携による観光経営人材育成講座  2020/11  Public discourse
    Download
  • Place Branding in Europe, North America and Oceania  [Not invited]
    日本マーケティング学会  2020/09  Oral presentation
  • Best practice sharing on class management  [Not invited]
    Yuji Miyazaki
    Faculty Development Forum at Toyo University  2019/12  Public discourse
  • Performance measurement by Destination Marketing Organization  [Not invited]
    Yuji Miyazaki
    Tourism Seminar in collaboration with Tokyo  2019/11  Public discourse
  • Performance measurement at VisitBritain  [Not invited]
    Yuji Miyazaki
    Destination Marketing Professional Association  2019/07  Oral presentation
  • Aoyama Gakuin University  [Not invited]
    青山学院大学総合文化政策学部  2017/10
  • How to utilize culture at inbound tourism  [Not invited]
    Destination Marketing Professional Association  2017/01
  • Destination & Place Marketing  [Not invited]
    Mejiro University  2017/01
  • Private Sector Development: DMO & Marketing  [Not invited]
    JICA Knowledge Co-creation Program Ministry of Foreign Affairs  2016/10  Public discourse
    Download
  • Place Branding in USA  [Not invited]
    Atomi Women University  2016/05  Public discourse
  • Sustainable tourist destination in fictional anthropomorphic character  [Not invited]
    Contents Tourism Association  2015/11  Oral presentation
  • Place Branding and Destination Marketing Organization  [Invited]
    Kyoto University Destination Management Essence  2015/08  Public discourse
  • Place Branding in US, UK and Japan  [Not invited]
    Bunri University  2015/04
  • International Tourism in the United States of America  [Not invited]
    Mejiro University  2015/01  Public discourse
  • International Tourism in the United States of America  [Invited]
    JTB Travel & Hotel College  2014/12  Keynote oral presentation
  • Visit California Effective B2B Tourism Promotion  [Not invited]
    IPW 2014 Chicago  2014/04
  • Visit Japan Global Campaign  [Not invited]
    Tourist Information Center Training  2011/03  Public discourse
  • What is Visit Japan Campaign  [Not invited]
    Dentsu  2010/06  Public discourse
  • Visit Japan the final  [Not invited]
    Kyushu Regional Bureau  2009/09  Public discourse
  • ビジットジャパンキャンペーンの最終事業の取り組み  [Not invited]
    国土交通省北海道運輸局
    2009/08  Public discourse
  • VisitBritain Key Account Management  [Not invited]
    VisitBritain Sales Mission  2007/05
  • Market Update  [Not invited]
    VisitBritain Sales Mission  2006/05
  • International Tourism in United Kingdom  [Not invited]
    Rikkyo University  2005/09  Public discourse
  • Corporate CRM Strategy  [Not invited]
    British Tourist Authority Regional Champion Meeting  2003/05

Works

  • 『教育開発支援女性通訳ボランティア事前学習会教材 Ver.2』
    宮崎裕二 Educational materials 京都橘大学 2018/03

MISC

  • VisitBritain Britain Tourism Market & Trade Profile
    VisitBritain Britain Tourism Market & Trade Profile  1  -17  2006/04

Awards & Honors

  • 2024/09 US Japan Tourism Year US Tour Contest Final Grand Prix
     Graduation trip for university students 
    受賞者: US and;Japan Governmen
  • 2024/07 Toyo University First-class Education Award
  • 2023/09 Brand USA Semi Grand Prix for Students
     USA Marketing Challenge Contest
  • 2022/02 University students' competition on tourism development First prize Tourism Minister's Award
     Hokuriku with a focus on fishery villages japan_society 
    受賞者: Miyazaki Seminar;Group A
  • 2000/12 United Nation World Tourism Organization Tourism Dissertation Contest
     「国際観光におけるリピート行動の研究」 
    受賞者: Yuji Miyazaki

Research Grants & Projects

  • Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research
    Date (from‐to) : 2020/04 -2025/03 
    Author : 石本 東生; 中嶋 真美; 武田 淳; 宮崎 裕二
     
    EU加盟国における農山漁村地域開発助成プログラム「LEADER」が、ギリシャのエーゲ海地域、特にクレタ島、ロードス島そしてペロポネソス半島中部エーゲ海岸沿いの南キヌリアにおいて、実際にどのように運用されているか、現地においてその事例調査を実施し（特にインタビュー調査）、それらのデータ整理、分析、さらに考察をおこなった。 特に、本助成プログラムは、EU内の他の助成金とは異なり、例えば日本の県単位で言うと、ほぼ各県に１～２箇所存在する官民共同の株式会社「開発会社」が助成プログラムを主管し、EUおよび国、そして市民事業者との間で同プログラムの周知、指導、公募、採択まで幅広く担当している。このような助成システムは、日本にも見ることがなく、今年度は特にその開発会社の仕組みと役割、そして受益事業者の助成金運用とビジネスの進捗などについて、特に重点を置き調査、分析、考察等をおこなった。 2023年度中には、12月に、所属する日本観光研究学会第38回全国大会にて、研究代表者の石本が研究論文と口頭での発表を行い、さらに、8月に同学会の査読論文集『観光研究』に投稿していた研究論文（石本、中嶋、武田の共著）が、年度末近い2月に採択され、2024年5月発行の論文集に掲載されることが決定している。 （本実績報告書作成時には、まだ発行されていないため、DOIを記すことができず）
  • Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research
    Date (from‐to) : 2020/04 -2025/03 
    Author : 石本 東生; 武田 淳; 中嶋 真美; 宮崎 裕二
  • Tourism Funding in EU with a focu on Greece
    Grants-in-Aid for Scientific Research：2020 Research (B)
    Date (from‐to) : 2020/04

Teaching Experience

  • Contemporary Business Administrations
    Toyo University
  • Tourism Marketing
    Toyo University
  • Inbound Business
    Toyo University
  • Study Abroad Program
    Toyo University
  • National Tourism Organization & Destination Marketing Organization Strategy
    Toyo University
  • Tourism PR
    Toyo University
  • Tourism Consulting
    Toyo University
  • Hospitality Industry
    Toyo University
  • North America Tourism
    Toyo University
  • Inbound Tourism
    Doshisha Women's College of Liberal Arts

Committee Membership

  • 2024/06 - Today   Japan Institute of Tourism Research   Vice Chair, Tourism and Public Diplomacy Commitee
  • 2020/04 - Today   Destination Office, Kyoto University   Destination Management Essence
  • 2020/01 - Today   Destination Branding Professional Association   Head
  • 2025/04   Visit Kinosaki   Advisor for Place Branding
  • 2024/04 -2025/03   Toyo University Graduate School   Chair
  • 2023/11 -2025/03   Yokohama Sankeiin Garden   Advisor
  • 2025 -2025   Aichi Prefecture   Advisor of Tourism Development Strategy
  • 2022/04 -2024/03   Japan Foundation of International Tourism   Chair
  • 2021/12 -2022/03   Recruit Co.,   Advisor on Culture Marketing for Inbound Tourism
  • 2021/11 -2022/03   Mie Prefecture   Digital Transformation Advisor to Mie Prefecture
  • 2021/05 -2021/05   Mie Prefecture   Digital Transformation Advisor
  • 2021/03 -2021/03   Ministry of the Environment   Academic adviser for Government Demonstration Experiment on Workcation
  • 2019/03 -2021/03   Japan Transport and Tourism Research Institue   Chair, Place Branding Committee

Social Contribution

  • Keidanren Tourism Internship
    Date (from-to) : 2022-Today
    Role : Lecturer
    Sponser, Organizer, Publisher  : Keidanren
  • Soka Minami High School
    Date (from-to) : 2024/11/28-2024/11/28
    Role : Lecturer
    Category : Visiting lecture
    Sponser, Organizer, Publisher  : Global tourism competition
  • UNWTO 3rd Future Tourism Leaders Workshop at Toyo University
    Date (from-to) : 2021/03/16-2021/03/17
    Role : Advisor
    Category : Seminar
    Sponser, Organizer, Publisher  : United Nations World Tourism Organization
    Event, Program, Title : Sustainable Tourism: COVID-19 Reframing and Realization
  • United Nations World Tourism Organization, European Travel Commission
    Date (from-to) : 2020/12/20
    Role : Others
    Category : Others
    Sponser, Organizer, Publisher  : UNWTO & ETC Handbook
    Event, Program, Title : Handbook for Destination Branding
  • Night Tourism Economy
    Date (from-to) : 2019/08-2019/08
    Role : Informant
    Category : Festival
    Sponser, Organizer, Publisher  : DMO Tokyo Marunouchi
    Event, Program, Title : Edo Tokyo Night Market
  • テレビ朝日
    Date (from-to) : 2018/09
    Role : Informant
    Category : Media report
    Sponser, Organizer, Publisher  : テレビ朝日
    Event, Program, Title : 国際観光に関するクイズ番組
  • Ministry of the Environment
    Date (from-to) : 2017/06
    Role : Advisor
    Category : Research advise
    Sponser, Organizer, Publisher  : Advisor to Ministry of the Environment
  • Japan International Corporation Agency (JICA)
    Date (from-to) : 2016/10
    Role : Advisor
    Category : Visiting lecture
    Sponser, Organizer, Publisher  : Instructor to Government Organization's staff
    Event, Program, Title : 「観光振興とマーケティング」
  • Gunma Prefectural Chuo Secondary School
    Date (from-to) : 2016/07
    Role : Advisor
    Category : Research advise
    Sponser, Organizer, Publisher  : Gunma Prefectural Chuo Secondary School

Media Coverage

  • Future of Destination Marketing Organization
    Date : 2024/03
    Writer: Myself
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    DMO's Standardzation Paper
  • Date : 2022/11
    Publisher, broadcasting station: Toyo University
    Program, newspaper magazine: SDGs and Tourism
    Internet
  • Tourism history in California
    Date : 2022/09/05
    Writer: Myself
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    p.22-p.25. Paper
  • Tourism history in California
    Date : 2022/08
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    p.22-p.25. Paper
  • Brand strategy to be selected in a sustainable manner
    Date : 2022/04
    Publisher, broadcasting station: Toyo University
    Program, newspaper magazine: Toyo University SDGs News Letter Vol.99
    Internet
  • The study of place branding by national tourism organizations
    Date : 2021/09
    Writer: Myself
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    pp.22-25. Paper
  • Branding driven by DMO
    Date : 2021/08/02
    Writer: Myself
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    p.22-p.25. Paper
  • The study of peformance measurement at destination marketing organization
    Date : 2020/08/10
    Writer: Myself
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    Paper
  • The study of peformance measurement at destination marketing organization
    Date : 2020/07/13
    Writer: Myself
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    24～28頁。 Paper
  • The study of culture at inbound tourism
    Date : 2017/12
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    Paper
  • The study of culture at inbound tourism
    Date : 2017/11
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    Paper
  • Observe tourism budget for FY 2017
    Date : 2017/03
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    Paper
  • Power of Culture in Place Branding
    Date : 2016/10/31
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    Paper
  • Power of Culture in Place Branding
    Date : 2016/10/10
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    Paper
  • National Parks and World Heritage in USA
    Date : 2016/07
    Publisher, broadcasting station: Japan Ecotourism Association
    Program, newspaper magazine: ECO Tourism
    Pr
  • Tourist Resorces in Californa
    Date : 2016/04
    Publisher, broadcasting station: US Embassy
    Program, newspaper magazine: American View Public Diplomacy
    Pr
  • Tourism resorces in California
    Date : 2016/03
    Publisher, broadcasting station: ANTA
    Program, newspaper magazine: ANTA News
    18～19頁 Pr
  • Date : 2006/03
    Publisher, broadcasting station: Japan Association of Travel Agents
    Program, newspaper magazine: JATA communication
    ２～４頁 Pr
  • Date : 2001/09
    Publisher, broadcasting station: Nippon Foundation
    Internet
  • Japanese staff working for UK Government
    Date : 2000/12
    Publisher, broadcasting station: Recruit
    Program, newspaper magazine: Work Classroom
    Paper

Academic Contribution

  • Toyo University Centre for Social Contribution 2023 Annual Report
    Date (from-to) :2023/04-2024/03
    Role: Planning etc
    Type: Others
    Organizer, responsible person: Toyo University
  • Date (from-to) :2022/04-2023/03
    Role: Planning etc
    Type: Academic research
    Organizer, responsible person: Toyo University

Others

  • 2020/12 東洋大学研究機関における公的研究費の管理・監査のガイドラインに関するコンプライアンス研修受講
  • 2019/11 -2019/11 Responsible Conduct of Research
  • 2018/11 -2018/11 Active Learning Program at Osaka University
  • 2018/10 -2018/10 京都橘大学フォーラム「国際観光と日本～海外の観光立国と比較して」（キャンパスプラザ京都）
    全体進行管理

Other link

researchmap