Researchers Database

Yuuzi Miyazaki

    Department of International Tourism Management Lecturer
Last Updated :2021/10/15

Researcher Information

Alias Name

    Yuji Miyazaki

Degree

  • MBA(HBS)

Research funding number

  • 50844057

J-Global ID

Profile

  • An experienced and highly self-motivated marketing professional with over 20 year’s experience at global organizations in int‘l tourism in Britain, Japan and the US. Gained MBA in Marketing at HBS. Manage budget and staff, both Japanese and non-Japanese, to motivate and perform their best ability. Thoroughly experienced in marketing for nation, region and cities. Leadership and project management skills in cross functional team at all levels. Well-connected with int’l tourism industry including destination, airline, accommodation, theme park, travel trade and Government. Serve university professor specializing in international tourism marketing as well as a chair for Tourism & Nation Branding Committee of Japanese Government.

Research Interests

  • Tourism Policy UK and US   マーケティング・コミュニケーション   CRM   Destination Marketing   inbound   place branding   international tourism marketing   

Research Areas

  • Humanities & social sciences / Business administration / Place & Destination Branding
  • Humanities & social sciences / Business administration / Marketing & Branding
  • Humanities & social sciences / Sociology / Tourism Policy in Europe, USA and Japan

Academic & Professional Experience

  • 2019/04 - Today  Toyo UniversityThe Faculty of International Tourism Management
  • 2013/06 - 2017/01  Visit California JapanJapanTravel Trade & Marketing Director
  • 2008/12 - 2013/05  Japan National Tourism OrganizationVisit Japan Project GroupMarketing Specialist
  • 1994/05 - 2008/11  VisitBritainAsia Pacific Middle East Africa DivisionCRM & Marketing Manager, APMEA CRM & Evaluation Regional Manager

Education

  • 1998/04 - 2000/03  Hosei Graduate School  International Management Department  Master of Business Administration

Association Memberships

  • JAPAN INSTITUTE OF TOURISM RESEARCH   Travel Business Association   Contents Tourism Association   Japan Marketing Association   JAPAN FOUNDATION FOR INTERNATIONAL TOURISM   

Published Papers

  • Place Branding - Attracting People and Business
    Yuji Miyazaki
    Takeoff ANA Holdings (165) 20 - 27 2021/10 [Refereed][Invited]
  • The study of branding by Destination Marketing Organization - With a focus on UNWTO’s handbook on tourism destination branding
    Yuji Miyazaki
    Japan Foundation for International Tourism (28) 133 - 140 2021/04 [Refereed]
  • EU による域内観光振興に関わる資金支援政策の研究~主要関連基金を対象に~
    石本東生; 宮崎裕二; 中嶋真美; 武田淳
    日本国際観光研究学会論文集 (28) 101 - 110 2021/03 [Refereed]
  • 石本東生; 宮崎裕二; 中嶋真美; 武田淳
    日本国際観光研究学会論文集 (28) 111 - 119 2021/03 [Refereed]
  • The study of performance measurement at Destination Marketing Organization
    Yuji Miyazaki
    Japan Foundation for International Tourism 27 123 - 132 2020/03 [Refereed]
  • What is culture at inbound tourism?
    Yuji Miyazaki
    JAFIT (24) 81 - 90 2017/03 [Refereed]
  • Sustainable tourist destination in fictional anthropomorphic character
    Yuji Miyazaki
    The Academy of Contents Tourism 3 (3) 1 - 11 2016/03 [Refereed]
  • Power of Culture in Place Branding
    Yuji Miyazaki
    The JAFIT collection of articles & essays on tourism publications on volume 23 (23) 125 - 134 2016/03 [Refereed]
  • Study of repeat visitation at international tourism
    Yuji Miyazaki
    United Nation World Tourism Organization UNWTO (6) 53 - 54 2000/11 [Refereed]
  • The study of repeat visitation in international tourism
    Yuji Miyazaki
    MBA Dissertation at Hosei Business School 2000/03 [Refereed]

Books etc

  • 森下, 晶美; 島川, 崇; 徳江, 順一郎; 宮崎, 裕二 (Joint work)Doyukan Publication 2021/05 9784496052064 229p
  • Handbook on Tourism Destination Branding
    World Tourism Organization; European Travel Commission (OthersFinal proof for Japanese translation)World Tourism Organization 2020/06
  • 宮崎, 裕二; 岩田, 賢; 長崎, 秀俊; 光畑, 彰二; 山本, さとみ; 武田, 光弘; 辻野, 啓一; 佐野, 直哉; 加藤, 英彦; 西松, 卓哉 (Editor)Gakugeikan Publication 2020/06 9784761527440 217p
  • 森下, 晶美; 島川, 崇; 徳江, 順一郎; 宮崎, 裕二 (Joint work)Doyukan Publication 2019/06 9784496052064 229p
  • 宮崎裕二 (Joint work)Doyu Publication 2018/08 4496052067 229
  • 森下, 晶美; 島川, 崇; 新井, 秀之; 宮崎, 裕二 同友館 2008/09 9784496044502 165p
  • Yuji Miyazaki; 日本国際観光学会; 香川 眞 (Contributor)Mokurakusha 2007/11 4907818998 388
  • 島川, 崇; 金子, 将史; 樋口, 利恵; 宮崎, 裕二; 石田, 育秀 (Joint work)同友館 2006/09 4496041723 x, 178p

Conference Activities & Talks

  • What does branding mean for Visit California?  [Not invited]
    Destination &Place Branding Committee  2021/07
  • Place Branding by DMO in US and UK  [Invited]
    Yuji Miyazaki
    The University of Kyoto, Graduate School  2021/07
  • Principle and practice of place branding  [Invited]
    Kyoto Univerisity  2021/05
  • Place branding strategy by Destination Marketing Organizations  [Invited]
    Recruit Lifestyle Co., LTD  2021/03
  • Marketing and branding at at DMOs in Europe and North America  [Not invited]
    東京都との連携による観光経営人材育成講座  2020/11
  • Place Branding in Europe, North America and Oceania  [Invited]
    日本マーケティング学会  2020/09
  • Tourism Policy in Europe  [Not invited]
    静岡文化芸術大学  2020/08
  • 静岡文化芸術大学  2020/07
  • Best practice sharing on class management  [Invited]
    Yuji Miyazaki
    Faculty Development Forum at Toyo University  2019/12
  • Performance measurement by Destination Marketing Organization  [Not invited]
    Yuji Miyazaki
    Tourism Seminar in collaboration with Tokyo  2019/11
  • Performance measurement at VisitBritain  [Not invited]
    Yuji Miyazaki
    Destination Marketing Professional Association  2019/07
  • Aoyama Gakuin University  [Not invited]
    青山学院大学総合文化政策学部  2017/10
  • グローバルにおける外国人観光客の熾烈な争奪競争  [Not invited]
    武田塾田町校  2017/08
  • How to utilize culture at inbound tourism  [Not invited]
    Destination Marketing Professional Association  2017/01
  • Destination & Place Marketing  [Invited]
    Mejiro University  2017/01
  • Private Sector Development: DMO & Marketing  [Invited]
    JICA Knowledge Co-creation Program Ministry of Foreign Affairs  2016/10
  • Place Branding in USA  [Not invited]
    Atomi Women University  2016/05
  • Sustainable tourist destination in fictional anthropomorphic character  [Not invited]
    Contents Tourism Association  2015/11
  • Place Branding in US, UK and Japan  [Invited]
    Bunri University  2015/04
  • International Tourism in the United States of America  [Invited]
    Mejiro University  2015/01
  • International Tourism in the United States of America  [Invited]
    JTB Travel & Hotel College  2014/12
  • Visit California Effective B2B Tourism Promotion  [Not invited]
    IPW 2014 Chicago  2014/04
  • Visit Japan Global Campaign  [Invited]
    Tourist Information Center Training  2011/03
  • What is Visit Japan Campaign  [Invited]
    Dentsu  2010/06
  • Visit Japan the final  [Not invited]
    Kyushu Regional Bureau  2009/09
  • ビジットジャパンキャンペーンの最終事業の取り組み  [Not invited]
    国土交通省北海道運輸局
    2009/08
  • VisitBritain Key Account Management  [Not invited]
    VisitBritain Sales Mission  2007/05
  • Market Update  [Not invited]
    VisitBritain Sales Mission  2006/05
  • International Tourism in United Kingdom  [Invited]
    Rikkyo University  2005/09
  • Corporate CRM Strategy  [Not invited]
    British Tourist Authority Regional Champion Meeting  2003/05

Works

  • 『教育開発支援女性通訳ボランティア事前学習会教材 Ver.2』
    宮崎裕二 Educational materials 京都橘大学 2018/03

MISC

  • VisitBritain Britain Tourism Market & Trade Profile
    VisitBritain Britain Tourism Market & Trade Profile  1  -17  2006/04

Awards & Honors

  • 2000/12 United Nation World Tourism Organization Tourism Dissertation Contest
     「国際観光におけるリピート行動の研究」 
    受賞者: Yuji Miyazaki

Research Grants & Projects

Teaching Experience

  • Hospitality IndustryHospitality Industry Toyo University
  • Tourism MarketingTourism Marketing Toyo University
  • Inbound TourismInbound Tourism Toyo University
  • Inbound TourismInbound Tourism Doshisha Women's College of Liberal Arts
  • North America TourismNorth America Tourism Toyo University
  • Study Abroad ProgramStudy Abroad Program Toyo University
  • National Tourism Organization StrategyNational Tourism Organization Strategy Toyo University
  • Tourism PRTourism PR Toyo University
  • Graduation ThesisGraduation Thesis Toyo University
  • Academic SkillsAcademic Skills Toyo University
  • Study Abroad ProgramStudy Abroad Program Kyoto Tachibana University
  • Regional Study USARegional Study USA Kyoto Tachibana University
  • Regional Study CanadaRegional Study Canada Kyoto Tachibana University
  • English Academic PresentationEnglish Academic Presentation Kyoto Tachibana University
  • Tourism ConsultingTourism Consulting Toyo University
  • Academic SkillsAcademic Skills Kyoto Tachibana University
  • Tourism BasicTourism Basic Kyoto Tachibana University
  • English Critical ReadingEnglish Critical Reading Kyoto Tachibana University
  • Graduation ThesisGraduation Thesis Toyo University Kyoto Tachibana University

Committee Membership

  • 2021/04 - Today   UNWTO   Partnership with UNWTO
  • 2020/01 - Today   Destination Branding Professional Association   Head
  • 2021/05 -2021/05   Mie Prefecture   Digital Transformation Advisor
  • 2021/03 -2021/03   Ministry of the Environment   Academic adviser for Government Demonstration Experiment on Workcation
  • 2019/03 -2021/03   Japan Transport and Tourism Research Institue   Chair, Place Branding Committee

Social Contribution

  • UNWTO 3rd Future Tourism Leaders Workshop at Toyo University
    Date (from-to) : 2021/03/16-2021/03/17
    Role : Advisor
    Category : Seminar
    Sponser, Organizer, Publisher  : United Nations World Tourism Organization
    Event, Program, Title : Sustainable Tourism: COVID-19 Reframing and Realization
  • United Nations World Tourism Organization, European Travel Commission
    Date (from-to) : 2020/12/20
    Role : Others
    Category : Others
    Sponser, Organizer, Publisher  : UNWTO & ETC Handbook
    Event, Program, Title : Handbook for Destination Branding
  • Travel Journal
    Date (from-to) : 2020/12/15
    Role : Informant
    Category : Paper
    Sponser, Organizer, Publisher  : 「2020年観光業界人が選ぶ10大ニュース」
    Event, Program, Title : 『週刊トラベルジャーナル』
  • HR development in tourism industry in partnership with Tokyo
    Date (from-to) : 2020/12/05
    Role : Presenter
    Category : Seminar
    Sponser, Organizer, Publisher  : Tokyo & Toyo University
  • Travel Journal
    Date (from-to) : 2019/12
    Role : Informant
    Category : Paper
    Sponser, Organizer, Publisher  : Travel Journal
    Event, Program, Title : 2019年観光業界人が選ぶ10大ニュース
  • Night Tourism Economy
    Date (from-to) : 2019/08-2019/08
    Role : Informant
    Category : Festival
    Sponser, Organizer, Publisher  : DMO Tokyo Marunouchi
    Event, Program, Title : Edo Tokyo Night Market
  • トラベルジャーナル
    Date (from-to) : 2018/12
    Role : Informant
    Category : Paper
    Sponser, Organizer, Publisher  : 『週刊トラベルジャーナル』
    Event, Program, Title : 「2018年観光業界人が選ぶ10大ニュース」
  • テレビ朝日
    Date (from-to) : 2018/09
    Role : Informant
    Category : Media report
    Sponser, Organizer, Publisher  : テレビ朝日
    Event, Program, Title : 国際観光に関するクイズ番組
  • 週刊トラベルジャーナル
    Date (from-to) : 2017/12
    Role : Informant
    Category : Paper
    Sponser, Organizer, Publisher  : 「2017年観光業界人が選ぶ10大ニュース」
  • Ministry of the Environment
    Date (from-to) : 2017/06
    Role : Advisor
    Category : Research advise
    Sponser, Organizer, Publisher  : Advisor to Ministry of the Environment
  • 週刊トラベルジャーナル
    Date (from-to) : 2016/12
    Role : Informant
    Sponser, Organizer, Publisher  : 「2016年年末特集観光業界人が選ぶ10大ニュース」
  • Japan International Corporation Agency (JICA)
    Date (from-to) : 2016/10
    Role : Advisor
    Category : Visiting lecture
    Sponser, Organizer, Publisher  : Instructor to Government Organization's staff
    Event, Program, Title : 「観光振興とマーケティング」
  • Gunma Prefectural Chuo Secondary School
    Date (from-to) : 2016/07
    Role : Advisor
    Category : Research advise
    Sponser, Organizer, Publisher  : Gunma Prefectural Chuo Secondary School
  • JTB
    Date (from-to) : 2000/01
    Role : Lecturer
    Category : Visiting lecture
    Sponser, Organizer, Publisher  : JTB
    Event, Program, Title : 英国政府観光庁におけるMICE取組

Media Coverage

  • The study of place branding by national tourism organizations
    Date : 2021/09
    Writer: Myself
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    pp.22-25. Paper
  • Branding driven by DMO
    Date : 2021/08/02
    Writer: Myself
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    p.22-p.25. Paper
  • The study of peformance measurement at destination marketing organization
    Date : 2020/08/10
    Writer: Myself
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    Paper
  • The study of peformance measurement at destination marketing organization
    Date : 2020/07/13
    Writer: Myself
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    24~28頁。 Paper
  • The study of culture at inbound tourism
    Date : 2017/12
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    Paper
  • The study of culture at inbound tourism
    Date : 2017/11
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    Paper
  • Observe tourism budget for FY 2017
    Date : 2017/03
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    Paper
  • Power of Culture in Place Branding
    Date : 2016/10/31
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    Paper
  • Power of Culture in Place Branding
    Date : 2016/10/10
    Publisher, broadcasting station: Travel Journal
    Program, newspaper magazine: Weekly Travel Journal
    Paper
  • National Parks and World Heritage in USA
    Date : 2016/07
    Publisher, broadcasting station: Japan Ecotourism Association
    Program, newspaper magazine: ECO Tourism
    Pr
  • Tourist Resorces in Californa
    Date : 2016/04
    Publisher, broadcasting station: US Embassy
    Program, newspaper magazine: American View Public Diplomacy
    Pr
  • Tourism resorces in California
    Date : 2016/03
    Publisher, broadcasting station: ANTA
    Program, newspaper magazine: ANTA News
    18~19頁 Pr
  • Date : 2006/03
    Publisher, broadcasting station: Japan Association of Travel Agents
    Program, newspaper magazine: JATA communication
    2~4頁 Pr
  • Date : 2001/09
    Publisher, broadcasting station: Nippon Foundation
    Internet

Others

  • 2020/12 東洋大学研究機関における公的研究費の管理・監査のガイドラインに関するコンプライアンス研修受講
  • 2019/11 -2019/11 Responsible Conduct of Research
  • 2018/11 -2018/11 Active Learning Program at Osaka University
  • 2018/10 -2018/10 京都橘大学フォーラム「国際観光と日本~海外の観光立国と比較して」(キャンパスプラザ京都)
    全体進行管理