Papers

• The positioning of the marketing unit and proactive market learning: The relationship and the effects on radical innovation
  Tetsuo Horiguchi
  International Journal of Marketing & Distribution, 2024, [Reviewed]
• Chief marketing officers : a literature review and research agenda　　　　　　　　　　　　　　　
  Tetsuo Horiguchi
  三田商学研究, Aug. 2023
• 急進的な製品開発のマネジメントとその成果　　　　　　　　　　　　　　　
  堀口哲生
  Mar. 2022
• The Impact of Online Channel Adoption in Retailing: A Review and Agenda for Future Research　　　　　　　　　　　　　　　
  Tetsuo Horiguchi
  経営論集, Nov. 2021
• Marketing Organization and Radical New Product Innovation
  Tetsuo Horiguchi
  Japan Marketing Journal, 07 Jan. 2021, [Reviewed], [Invited]
• Decision Making of Project Members in New Product Development, and its Effect on Performance
  Tetsuo Horiguchi
  Journal of Marketing & Distribution, 2019, [Reviewed]