Researchers Database
Sun TaoDepartment of International Tourism Management Assistant Professor |  | ||
Last Updated :2025/04/19
Researcher Information
Degree
ORCID ID
J-Global ID
Education
- 2018/04 - 2022/03 Hokkaido University PhD: Graduate School of International Media, Communication, and Tourism Studies
- 2015/04 - 2017/03 Hokkaido University M.A: Graduate School of International Media, Communication,and Tourism Studies
Association Memberships
Published Papers
- Tao Sun; Han Zhou; Yi Xuan OngTourism Recreation Research Informa UK Limited 1 - 16 0250-8281 2024/11 [Refereed]
- Yi Xuan Ong; Tao Sun; Naoya ItoJournal of Hospitality and Tourism Management Elsevier BV 60 194 - 207 1447-6770 2024/09 [Refereed]
- Han Zhou; Tao Sun; Kaige Zhu; Jiao Li; Naoya ItoCurrent Issues in Tourism Informa UK Limited 1 - 20 1368-3500 2024/07 [Refereed]
- "Don't be so abrupt": The Impact of advertising-native content congruence on short-form travel video users' online interaction experienceHan Zhou, Tao Sun, Kaige Zhu, Jiao LiProceedings of the 29th Asia Pacific Tourism Association (APTA) Conference 2024/07 [Refereed]
- Greenwashing or not? Social Media Influencers raising awareness of overtourismYi Xuan Ong, Tao Sun, Han Zhou, Naoya ItoProceedings of the 29th Asia Pacific Tourism Association (APTA) Conference 2024/07 [Refereed]
- “What stopped us traveling pro- environmentally?” Understanding Japanese tourists’ constraints to pro-environmental travel behaviorTao Sun; Hideki FuruyaProceedings of the 29th Asia Pacific Tourism Association (APTA) Conference 2024/07 [Refereed]
- Tourists’ experiences and behaviors related to norms: Finding from a survey using the Mafengwo travelogueRiichi Endo; Chujun Wang; Tao SunWakayama Tourism Review 4 7 - 9 2023/03
- “Domestic or International?” The Impact of Cognitive Absorption of Short-Form Videos on Tourists’ Post-COVID Travel Intention: An Exploratory Study on DouyinHan Zhou; Tao Sun; Yi Xuan Ong; Naoya ItoInformation and Communication Technologies in Tourism 2023 40 - 52 2023/01 [Refereed]
- Tao Sun; Junjiao Zhang; Beile Zhang; Yixuan Ong; Naoya ItoJournal of Destination Marketing & Management Elsevier BV 25 100711 - 100711 2212-571X 2022/09 [Refereed]
- A JOURNEY BEGINS WITH AN IMMERSIVE EXPERIENCE”: THE IMPACT OF COGNITIVE ABSORPTION ON POTENTIAL TOURISTS’ TRAVEL INFORMATION ADOPTIONHan Zhou; Naoya Ito; Atsushi Tsujimoto; Tao SunProceedings of the 27th Asia Pacific Tourism Association (APTA) Conference 78 - 90 2022/07 [Refereed]
- Yi Xuan Ong; Naoya Ito; Tao SunAnatolia Informa UK Limited 1 - 15 1303-2917 2022/01 [Refereed]
- Yi Xuan Ong; Tao Sun; Naoya ItoInformation and Communication Technologies in Tourism 2022 Springer International Publishing 110 - 122 2022/01 [Refereed]
- 中国人観光客のオンライン・クチコミ情報処理プロセスから見る精緻化見込モデルの変容―2 ルート理論を再検討する―孫 涛; 伊藤 直哉; 張 璇観光研究 33 (1) 5 - 118 2021/10 [Refereed]
- Review or the Reviewer? Effects of Self-Congruity in Processing Online Travel ReviewYixuan Ong; Naoya Ito; Siru Li; Tao SunConference Proceedings for 51st Travel and Tourism Research Association (TTRA) International Conference 2021/07 [Refereed]
- “Independent or Interdependent?” Examining the Self-construal Theory in the Processing of Online Travel ReviewsJunjiao Zhang; Tao Sun; Naoya Ito; Qinghui Lie-Review of Tourism Research 17 (4) 643 - 657 2020/01 [Refereed]
- Effect of Travel Website eWOM on Chinese Travelers’ Perceived Risk in Destination ChoiceTao Sun; Naoya ItoProceedings of the 25th Asia Pacific Tourism Association (APTA) Conference 2019/07 [Refereed]
Awards & Honors
- 2022/01 International Federation for Information Technologies in Travel and Tourism (IFITT) Full Paper Award (2nd Place)
Beyond Influencer Credibility: The Power of Content and Parasocial Relationship on Processing Social Media Influencer Destination Marketing Campaigns受賞者: Yi Xuan Ong;Tao Sun;Naoya Ito