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LI Zhen

Faculty
Department of Marketing
Course of Marketing
PositionLecturer
Mail
HomepageURL
Birthday
Last Updated :2019/03/12

Researcher Profile and Settings

Education

  •   2012 04  - 2015 03 , Kobe University, Graduate School of Business Administration, Ph.D. in Commerce
  •   2010 04  - 2012 03 , Kobe University, Graduate School of Business Administration, M.A. in Commerce
  •   2004 09  - 2008 08 , Zhejiang University of Finance and Economics, The School of Information, e-Commerce

Academic & Professional Experience

  •   2016 04  - 現在, Too University, Faculty of Business Administration, Lecturer
  •   2015 04  - 2016 03 , Kansai University, Data Science Laboratory, Postdoctoral Fellow

Research Activities

Research Areas

  • Management, Commerce, Marketing Science

Research Interests

    Data Science, Applied Econometrics, Marketing Research, Marketing Science

Published Papers

  • Shop Area Visit Ratio, Stay Time, and Sales Outcomes: In-depth Analysis Based on RFID Data, Zhen Li, Ken Ishibashi, Keiji Takai, Katsutoshi Yada, Proc. of 2nd Asia-Pacific World Congress on Computer Science and Engineering, 12 , Refereed
  • A Hierarchical Comparison on Influ ence Paths from Cognitive & Emotional Trust to Proactive Behavior Between China and Japan, Pei Liu, Zhen Li, Proc. of 2015 International Conference on Social Science and Higher Education, 31 - 35, 11 , Refereed
  • A Study on the Simultaneous Relationship between Sales Volume and Customer Reviews in China's B2C Online Markets, Zhen Li, Proc. of 2015 International Conference of Asian Marketing Associations, 10 , Refereed
  • Why Do Retailers End Price Promotions: A Study on Duration and Profit Effects of Promotion, Zhen Li, Katsutoshi Yada, Proc. of IEEE 15th International Conference on Data Mining Workshops, 328 - 335, 11 , Refereed
  • Theoretical Ideas on the Functions of Cognitive and Emotional Trust: A Cross-National Comparison between China and Japan based on IRT, Pei Liu, Zhen Li, Proc. of 2015 International Conference on Education, Management and Systems Engineering, 08 , Refereed
  • An Empirical Study on Consumer Buying Behavior in Internet Shopping, Zhen Li, Kobe University, 03 , Refereed
  • Proc. of 2015 International Conference on Education, Management and Systems Engineering, Zhen Li, Lin Huang, Asia Marketing Journal, 16, (3) 1 - 22, 10 , Refereed
  • The Moderating Role of Consumer Heterogeneity on Two Objectives for Online Purchase: Saving Money and Saving Time, Zhen Li, Yumei He, Proc. of 19th Pacific Asia Conference on Information Systems, 06 , Refereed

Conference Activities & Talks

  • Does Increasing Volume of Online Reviews Really Help Sales? An In-depth Analysis Based on Web Crawling Data, Zhen Li, Chao Fan, Lin Huang, 38th ISMS Marketing Science Conference,   2016 06
  • Complementary Relationship between Private Brands and National Brands: Empirical Evidence Based on POS data, Zhen Li, Katsutoshi Yada, 38th ISMS Marketing Science Conference,   2016 06
  • Shop Area Visit Ratio, Stay Time, and Sales Outcomes: In-depth Analysis Based on RFID Data, Zhen Li, Ken Ishibashi, Keiji Takai, Katsutoshi Yada, 2nd Asia-Pacific World Congress on Computer Science and Engineering,   2015 12 03
  • 2nd Asia-Pacific World Congress on Computer Science and Engineering, Zhen Li, Katsutoshi Yada, IEEE 15th International Conference on Data Mining Workshops,   2015 11 14
  • A Study on the Simultaneous Relationship between Sales Volume and Customer Reviews in China's B2C Online Markets, Zhen Li, 2015 International Conference of Asian Marketing Associations,   2015 11 01
  • The Moderating Role of Consumer Heterogeneity on Two Objectives for Online Purchase: Saving Money and Saving Time, Zhen Li, Yumei He, 19th Pacific Asia Conference on Information Systems,   2014 06 26
  • How Consumer Heterogeneity Moderates Time Effects on Online Purchase Decisions: An Empirical Analysis, Zhen Li, Lin Huang, 2014 International Conference of Asian Marketing Associations,   2014 03 15

Awards & Honors

  •   2014 06 , Kobe University, Social Science Special Incentive Award (Ryoso Award)

Research Grants & Projects

  • Dynamic Modelling on Consumer Buying Behavior Based on Objective Panel Data, Japan Society for the Promotion of Science, Grant-in-Aid for Research Activity Start-up, LI Zhen