Researchers Database

Zhen Li

    Department of Marketing Associate Professor
    Course of Business Administration and Marketing Associate Professor
Last Updated :2021/10/30

Researcher Information

Research funding number

  • 30759923

J-Global ID

Research Interests

  • Data Science   Applied Econometrics   Marketing Research   Marketing Science   

Research Areas

  • Humanities & social sciences / Commerce / Consumer Behavior
  • Informatics / Statistical science / Data Science
  • Humanities & social sciences / Commerce / Applied Econometrics
  • Humanities & social sciences / Commerce / Marketing Science

Academic & Professional Experience

  • 2019/04 - Today  Toyo UniversityFaculty of Business AdministrationAssociate Professor
  • 2016/04 - 2019/03  Toyo UniversityFaculty of Business AdministrationLecturer
  • 2015/04 - 2016/03  Kansai UniversityData Science LaboratoryPostdoctoral Fellow

Education

  • 2012/04 - 2015/03  Kobe University  Graduate School of Business Administration  Ph.D. in Commerce
  • 2010/04 - 2012/03  Kobe University  Graduate School of Business Administration  M.A. in Commerce
  • 2004/09 - 2008/08  Zhejiang University of Finance and Economics  The School of Information  e-Commerce

Published Papers

Books etc

  • Rで統計を学ぼう! 文系のためのデータ分析入門
    長島直樹; 石田実; 李振 (Joint work第3部 回帰分析の基礎)中央経済社 2017/11 9784502244117 260
  • Global Luxury: Organizational Change and Emerging Markets since the 1970s
    Pierre-Yves Donzé; Rika Fujioka (Joint work7. The Democratisation of Luxury and the Expansion of the Japanese Market, 1960-2010)Red Globe Press 2017/10 9789811052354 287 133-156

Conference Activities & Talks

  • Fangzhou Li; Zhen Li; Ken Ishibashi; Shuai Yang
    2020 Global Marketing Conference  2020/11
  • Zhen Li; Fangzhou Li; Jing Xiao; Zhi Yang
    2018 IEEE International Conference on Data Mining  2018/11
  • Does Increasing Volume of Online Reviews Really Help Sales? An In-depth Analysis Based on Web Crawling Data  [Not invited]
    Zhen Li; Chao Fan; Lin Huang
    38th ISMS Marketing Science Conference  2016/06
  • Complementary Relationship between Private Brands and National Brands: Empirical Evidence Based on POS data  [Not invited]
    Zhen Li; Katsutoshi Yada
    38th ISMS Marketing Science Conference  2016/06
  • Vehicle Ownership and Economic Development
    Zhen Li; Ken Ishibashi; Yuta Kaneko; Kei Miyazaki; Hiromi Shioji; Katsutoshi Yada
    3rd Asia- Pacific World Congress on Computer Science and Engineering  2016
  • Does the Existence of Private-Label Brands Really Impede National Brands Sales? Empirical Evidence Based on POS Data
    Zhen Li; Katsutoshi Yada
    2016 International Conference of Asian Marketing Associations  2016
  • Shop Area Visit Ratio, Stay Time, and Sales Outcomes: In-depth Analysis Based on RFID Data  [Not invited]
    Zhen Li; Ken Ishibashi; Keiji Takai; Katsutoshi Yada
    2nd Asia-Pacific World Congress on Computer Science and Engineering  2015/12
  • Why Do Retailers End Price Promotions: A Study on Duration and Profit Effects of Promotion  [Not invited]
    Zhen Li; Katsutoshi Yada
    IEEE 15th International Conference on Data Mining Workshops  2015/11
  • A Study on the Simultaneous Relationship between Sales Volume and Customer Reviews in China's B2C Online Markets  [Not invited]
    Zhen Li
    2015 International Conference of Asian Marketing Associations  2015/11
  • The Moderating Role of Consumer Heterogeneity on Two Objectives for Online Purchase: Saving Money and Saving Time  [Not invited]
    Zhen Li; Yumei He
    19th Pacific Asia Conference on Information Systems  2014/06
  • How Consumer Heterogeneity Moderates Time Effects on Online Purchase Decisions: An Empirical Analysis  [Not invited]
    Zhen Li; Lin Huang
    2014 International Conference of Asian Marketing Associations  2014/03

Research Grants & Projects

Other link

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